Oracle

JANUARY 17, 2018

In an interesting dichotomy of content marketing trends, popular content formats in 2018 will be a mix of interactive assets and long-form print pieces. Following is a brief summary of content formats that will be paramount in 2018. This helps brands, influencers, and SMEs capture and keep the attention of important audiences.

Trends 52

Trends Marketing Chatbots Video 52

NetBase

APRIL 7, 2020

But with recent events, and the threat of the coronavirus shutting down many jobs, it has people pinching every penny, which is challenging retailers and brands to get creative. Meaning, now more than ever, brands are utilizing market research and offering old-time solutions for modern-day social distancing. Tyson Foods Inc.,

Brands 64

Brands Entertainment Consumers Fashion 64

Oracle

SEPTEMBER 25, 2018

Oracle OpenWorld 2018 will take place October 22-25 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more. Featured entertainment. Featured Entertainment. CX speakers. Featured sessions. Learn More. Customer Speakers.

Technology 53

Technology Entertainment Innovation Conference 53

SurveySparrow

MARCH 19, 2024

There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Video Marketing for Lead Generation According to CISCO, between 2018 and 2023, 82% of internet traffic came from video viewing or downloading.

Video 95

Video Strategy Marketing Social Media 95

C Space

JUNE 23, 2020

The Brand Move Roundup – June 23, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Seventeen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Airlines Policies Retail 52

NetBase

JUNE 19, 2019

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. This is why influencer marketing has become such a crucial tool for brands to use.

Brands 74

Brands Entertainment Social Media Consumers 74

C Space

MAY 7, 2020

The Brand Move Roundup – May 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Heineken bought a minority stake in 2018, injecting £40m into the company.

Brands 52

Brands e-support Fashion Healthcare 52

Kustomer

NOVEMBER 1, 2021

According to Apple, in 2018 there were roughly 550,000 podcasts and today there are more than 2 million. Check out our favorite customer service podcasts, or keep reading for some entertaining podcast history. While the entertainment value of podcasts is largely acknowledged, they also work as a great educational tool.

Customer Service 98

Customer Service Entertainment Trends Social Media 98

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

ReviewTrackers

JUNE 25, 2018

That’s according to a new report from The Manifest , which found that 92 percent of small businesses plan to spend more time and money on social media in 2018, and more than half (58 percent) want to increase their investment in Facebook. Brands that fail to advertise there are ignoring a potentially massive audience of prospective customers.

Social Media 50

Social Media Advertising Entertainment Metrics 50

C Space

JULY 15, 2020

The Brand Move Roundup – July 15, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Sports Sales Entertainment 52

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

C Space

JUNE 16, 2020

The Brand Move Roundup – June 16, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Ecommerce Social Media Advertising 52

Kayako

APRIL 29, 2019

He was right, of course, and Virgin is a shining example of a brand that has successfully differentiated its offering based on customer experience. Many brands, even prestigious brands in the service sector, are turning this customer-is-always-right concept on its head and positioning employees on equal footing with the customer.

Customer Service 163

Customer Service Guidelines Employee Engagement Customer Journeys 163

Beyond Philosophy

DECEMBER 25, 2017

So, celebrate your successes for 2017 but prepare for new challenges in 2018. Will the proactive approach to passenger experience pay off for the brand? Who Wins—Brand or Customer Experienc e? Your customers’ emotional and subconscious responses to your brand account for over half of the total Customer Experience.

Net Promoter Score 119

Net Promoter Score NPS Advertising e-support 119

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Create – use audience segment insights to create a unique fandom around your brand, with a culture all its own; think Justin Bieber’s “ Beliebers ”. In life, it’s important to find your “tribe.” Here’s how. Look Below the Surface.

Engagement 71

Engagement Entertainment Sports Social Media 71

Oracle

OCTOBER 2, 2019

A post shared by ASOS (@asos) on May 17, 2018 at 11:57pm PDT. Sephora is a notable example of a brand using chatbots effectively. And ecommerce brands are catching on, with 69% seeing ordering using voice technology as an opportunity, according to a Smart Insights report. Social commerce. Why does this matter?

Ecommerce 87

Ecommerce Technology Social Media Chatbots 87

ReviewTrackers

SEPTEMBER 1, 2020

Here are some stats that demonstrate how Yelp can impact your brand and business: Yelp monthly traffic. As of Q3 2018, Yelp users have contributed over 171 million reviews of almost every type of local business. As of Q3 2018, Yelp users have contributed over 171 million reviews of almost every type of local business.

Advertising 81

Advertising Automotive Study Entertainment 81

Qualtrics

JUNE 6, 2019

The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior.

Brands 33

Brands Leadership Consulting Travel 33

NetBase

DECEMBER 12, 2018

Our 2018 European High Street Social Sentiment Report analyzes social sentiment of 29 popular chains and an overview of the category, with insight around indicators that all brands must pay attention to, starting now! Many brands confuse doing well with a position of safety. billion by 2018, an increase of 28.8%

Apparel 59

Apparel Retail Entertainment Comparison 59

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. But too many brands talk at consumers rather than connect with them. To avoid this fate, you can take an approach that makes your brand messaging much more compelling — storytelling. Several brands already do this well.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

Qualtrics

FEBRUARY 13, 2019

From content marketing to brand management to SEO, there are numerous marketing topics you can learn about. At brand and marketing conferences, you can get fresh ideas, that will help your company thrive. Below are 10 brand and marketing conferences that you should check out for 2019. Ryan Smith (@RyanQualtrics) October 4, 2018.

Conference 20

Conference Brands Marketing Case Study 20

Oracle

FEBRUARY 27, 2018

If you’ve attended Oracle Modern Customer Experience in the past, some of your most memorable experiences likely came from the notable, entertaining, and insightful keynote and featured speakers. Oracle ModernCX 2018 promises to continue to deliver legendary keynote speakers who are also innovators in their fields.

Customer Experience 40

Customer Experience Entertainment Ecommerce Video 40

ReviewTrackers

DECEMBER 4, 2018

Here are some stats that demonstrate how Yelp can impact your brand and business: Yelp monthly traffic. As of Q3 2018, Yelp users have contributed over 171 million reviews of almost every type of local business. As of Q3 2018, Yelp users have contributed over 171 million reviews of almost every type of local business.

Advertising 84

Advertising Automotive Study Entertainment 84

C3Centricity

MAY 25, 2020

However, cutting costs, selling less attractive business units (such as their US candy business to Ferrero completed in 2018) in the hope of upgrading their image, will not bring sufficient changes that consumers demand of large corporations today. Compare this to the efforts made by Unilever’s previous CEO Paul Polman. Get Answers.

Technology 194

Technology Analysis Data Consumers 194

Oracle

MARCH 20, 2020

Yet in spite of this, brands like TurboTax and H&R Block leverage customer experience sweet spots that make tax filing a relative pleasure. TurboTax lures consumers in with entertaining CX content marketing featuring video clips highlighting the idea that “all people are tax people.”

Entertainment 52

Entertainment Video Connections Financial 52

Oracle

DECEMBER 23, 2019

The study also notes that Gen Z views shopping as a form of entertainment with friends, not just as a means to purchase goods. In an interview for this article, Norins added that digital native brands such as Wayfair especially see the value of a pop-up store location. Norins says that the rise of pop-ups is a win-win for all parties.

Retail 51

Retail Entertainment Sports Social Media 51

Oracle

FEBRUARY 6, 2019

available on demand, and they expect instant gratification as well as almost constant entertainment. Brands such as Burberry and Nike have dropped product with a twist. Burberry customers look forward to the 17th of each month because they trust the brand won’t disappoint. Product drops with a twist. Overcoming bots.

Retail 64

Retail Trends Culture Entertainment 64

ENGAGE.cx

FEBRUARY 16, 2018

March 14, 2018 1:30pm EST. Do your best customers come and go unknowingly? Do you promote & hold events—in c-store, hospitality, casino, retail, restaurant, QSR, sports or entertainment—but are unsure who attends? Below is an webinar description and registration can be found at www.ciscosimple.com. Digitize Your Destination.

Competitive Advantage 40

Competitive Advantage Entertainment Sports Hospitality 40

Think Customers

OCTOBER 5, 2020

users, up 800% from January 2018 (it has 850 million monthly active users worldwide). It’s extremely entertaining. What does all of this mean for brands using the app? What are your thoughts on TikTok as an AI-driven platform and what do you think its lasting impact would be on social networks and brand marketing?

Marketing 52

Marketing Strategy How To Omni-Channel 52

NetBase

DECEMBER 3, 2019

. Customer experience (CX) stories are everything – and social analytics gives brands access to all of it. Why, then, are brands failing to make the most of this insight? And what can brands do to change this dynamic? There are lots of data sources available to brands. CX Business Priorities Brands Miss.

Report 52

Report Analytics Entertainment Survey 52

NetBase

MAY 21, 2020

Skipping the theatres entirely and releasing Broadway’s Hamilton more than a year early, this Disney+ debut could be setting the stage for things to come as more and more consumers look to subscription tv for entertainment. At the end of 2018, Comcast was down from 22.3 Creating a visual is the Brand Passion Index.

Comparison 67

Comparison Entertainment Consumers Trends 67

Eptica

FEBRUARY 7, 2018

Date: Wednesday, February 7, 2018 The 6 key challenges to successful self-service – and how to overcome them. Published on: February 07, 2018. Author: Sylvain Maugard Today’s connected consumers have high expectations of the brands they deal with. 5 ways to get your email customer service ready for 2018.

Self Service 49

Self Service How To Knowledge Base Competitive Advantage 49

Oracle

APRIL 10, 2020

Over 60% of Millennials and Gen Z consumers stream video daily, according to a 2018 Deloitte study. “One of the coolest trends in 2020 is brands that have reimagined their go to market strategies to engage through digital channels. We are strong (unpaid) endorsers of Miro!” Real-time communication.

Innovation 52

Innovation Trends Entertainment Video 52

ThriveableBiz

NOVEMBER 13, 2023

As Amazon CEO Jeff Bezos said at the Economic Club of Washington in 2018. “I It all started because we were involved in a major brand launch. Backed by our unique mix of Marketing, Market Research and Media & Entertainment methods. I’m Customer Focused … I think! But are you really?

Innovation 52

Innovation Entertainment Customers Customer Focused 52

C3Centricity

JUNE 28, 2018

In the report they mention three changes that CMOs are grappling with in an effort to impact both inside and outside their organisation: How the relationships between brands and customers have changed. How brands can offer the very best customer experience. How brands can become more human and approachable.

Marketing 149

Marketing Analysis Brands ROI 149

C3Centricity

JUNE 28, 2018

In the report they mention three changes that CMOs are grappling with in an effort to impact both inside and outside their organisation: How the relationships between brands and customers have changed. How brands can offer the very best customer experience. How brands can become more human and approachable.

Marketing 136

Marketing Analysis Brands ROI 136