AskNicely

NOVEMBER 28, 2018

Brands that embrace NPS best practices are unlocking hyper growth and accelerated advocacy. Join us for this exclusive webinar, where our panel will break down the results of the 2018 NPS Benchmark Study. 2018 NPS Benchmark Study: Results and Reactions Webinar. Tuesday, December 04, 2018. MINDBODY, Inc. Erik Linask.

NPS 150

NPS Net Promoter Score Study Groups 150

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. ” Brand management becomes holistic.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

QuestionPro Audience

SEPTEMBER 14, 2018

Consumers are looking for warm comfort food and substantial drinks, and we are talking the top trends for fall 2018. Fall brings football season and tailgating, and smart wine brands realize consumers want alternative options to the traditional beer. Consumers are turning away from the traditional bottle packaging for wine.

Trends 170

Trends Consumers Report Innovation 170

QuestionPro Audience

MARCH 2, 2018

The 2018 awards season comes to an end this Sunday at the 90th Academy Awards. Many brands are hoping the investment helps them reach women, who make up 62% of the average Oscar viewership. In recent years, a 30-second Oscar ad typically sold for between $1.8 million. .

Advertising 150

Advertising Culture Study Innovation 150

QuestionPro Audience

APRIL 6, 2018

Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route.

Advertising 207

Advertising Consumers Marketing Customer Journeys 207

Experience Matters

JANUARY 8, 2018

We just published a Temkin Group report, Lessons in CX Excellence, 2018. The post Report: Lessons in CX Excellence, 2018 appeared first on Customer Experience Matters®. The report provides insights from six winners in the Temkin Group’s 2017 CX Excellence Awards. This report: Highlights specific examples of Read More.

Report 145

Report B2C B2B Groups 145

CX Journey

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Communication 137

Communication Brands Social Media Touchpoint 137

AskNicely

AUGUST 29, 2018

Brands that embrace these new NPS best practices unlock accelerated growth and long-term advocacy because they possess an advantage on customer experience. So it made sense to show how brands across industries, use cases, and job roles view NPS. The post NPS Benchmarks for 2018: How Do You Compare? NPS Benchmark Study.

NPS 150

NPS Net Promoter Score Metrics Culture 150

QuestionPro Audience

FEBRUARY 15, 2018

2 – 2018 Edelman Trust Barometer. More than half of those surveyed (62%) accurately recalled the advertised brand of LGBTQ-themed commercials. Okay, so we all know that Amazon is the mecca of eCommerce, but how did they transition from an online bookseller to the massive brand they are now? By: Edelman.

Infographics 170

Infographics Ecommerce Government Social Media 170

Oracle

DECEMBER 24, 2018

2018 was a year of significant innovation within the marketing world. As part of our year in review , here’s a closer look at some of the most inspiring and thought-provoking marketing quotes from 2018. ” – Deloitte Digital CMO Suzanne Kounkel at the Forbes CMO Summit 2018. Balancing data with humanity in marketing.

Marketing 93

Marketing Conference Omni-Channel Leadership 93

Prophet

DECEMBER 14, 2018

Describing 2018 as unpredictable for brands is one heck of an understatement. The post 2018’s Brand Winners & Losers appeared first on Brand and Marketing Consultancy | Prophet. The post 2018’s Brand Winners & Losers appeared first on Brand and Marketing Consultancy | Prophet.

Brands 40

Brands Consulting Marketing 40

Alida

NOVEMBER 10, 2017

Which emerging technology trends will shape the business world in 2018, and how will they change consumer behaviors and expectations? For 2018, experts believe smarter, cutting-edge technology will enable companies to provide better customer experiences and get more useful insight and data. Intelligent apps, analytics and things.

Trends 174

Trends Retail e-support Technology 174

Oracle

JANUARY 25, 2018

In 2018, SMBs must improve their to ensure they are on the right road to success. A: SMBs need to have a clear defined strategy on creating thought leadership for their brand, e.g. how will their brand have a more human look and feel? In 2018, SMBs must improve their to ensure they are on the right road to success.

Tips 110

Tips Customer Experience Social Media Consulting 110

Oracle

DECEMBER 26, 2018

As 2018 draws to a close, we’re looking back at the year’s biggest AI innovations. This year, brands explored the right questions to assess AI readiness, as outlined in “Ready for Machine Learning and Artificial Intelligence? Here’s a closer look at key AI innovations that made a splash in 2018.

Innovation 105

Innovation Chatbots Healthcare Brands 105

Oracle

DECEMBER 27, 2018

In 2018, the customer experience was front and center for businesses. Whether you’re focused on building stronger relationships with existing customers or attracting new prospects, brands are taking their CX strategies, technology, and approaches to the next level. Here are 5 customer experience trends that shaped the last year.

Trends 88

Trends Customer Experience Retail Conference 88

BlueOcean

FEBRUARY 14, 2018

In our humble opinion though, it’s a good idea to check in every now and again to examine the state of social customer support and dig into the trends and opportunities that have the potential to improve customer care in 2018 and beyond. The challenge is translating your brand voice from marketing into the voice of customer care.

Omni-Channel 149

Omni-Channel Social Media Contact Center Self Service 149

Prophet

JULY 19, 2018

As we move into summer, we continue to see many interesting shifts in the world of brand. Brand and Experience […]. The post 4 Brand & Customer Experience Trends for the End of 2018 appeared first on Brand and Marketing Consultancy | Prophet.

Trends 64

Trends Brands Customer Experience Consulting 64

Kayako

JANUARY 24, 2018

Which brings me neatly toward 2018’s customer service trends: Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences. That’s because smart companies know they’ll be competing on customer experience: Gartner predicts customer experience will overtake price and product as the key brand differentiator.

Customer Centricity 208

Customer Centricity Self Service Trends Customer Experience 208

Oracle

JANUARY 24, 2018

Here are four tech trends that are driving innovation in CRM in 2018, and helping organizations reach and engage their target audiences across channels. Artificial intelligence will prove to be one of the most prominent means of innovation in CRM in 2018. Read more on trends in CRM software in 4 Trends for CRM in 2018.

CRM 111

CRM Trends Software Customer Relationship Management 111

Prophet

OCTOBER 17, 2018

The post Most Relevant Brands of 2018 appeared first on Brand and Marketing Consultancy | Prophet. Watch here.

Brands 40

Brands Consulting Marketing Video 40

Prophet

NOVEMBER 5, 2018

We believe the strongest brands are the ones that are relentlessly relevant and making a difference in consumers’ lives. We created the Prophet Brand Relevance Index® (BRI) to help companies measure brand relevance and understand how it can unlock growth.

Brands 40

Brands Consulting Measurement Consumers 40

Prophet

SEPTEMBER 12, 2018

At Prophet, we believe that the strongest brands are the ones that are relentlessly relevant and making a difference in consumers’ lives. We surveyed 47,845 consumers in China, Germany, United Kingdom and United States to determine which of 803 unique brands they simply cannot live without. See the Index!

Brands 40

Brands Consulting Consumers Survey 40

Prophet

SEPTEMBER 12, 2018

Based exclusively on the insights of 11,500 consumers in the UK, the study showcases those brands we simply can’t live without and teaches business leaders and brand owners how to build the relevance of their brands and their bottom line. See the Index!

Brands 40

Brands Consulting Study Consumers 40

Clarivate

DECEMBER 7, 2021

A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.

Brands 95

Brands Fashion Consumers Video 95

Prophet

SEPTEMBER 12, 2018

At Prophet, we believe the strongest brands are ones that are relentlessly relevant and making a difference in consumers’ lives. to determine which of 299 unique brands they simply cannot live without. The post Prophet Brand Relevance Index® 2018: United States appeared first on Brand and Marketing Consultancy | Prophet.

Brands 40

Brands Consulting Consumers Survey 40

Second to None

FEBRUARY 15, 2018

Brands that stock and sell alcohol and tobacco products have a responsibility to their community to ensure they remain compliant with federal and local regulations. Some of the potential repercussions of brands that are unable to remain compliant can go beyond fiscal punishments. 1] [link]. [2] 2] [link].

Brands 69

Brands Leadership Customer Centricity Voice of Customer 69

Alida

OCTOBER 18, 2018

Our flagship customer intelligence event in London was a great opportunity to discuss the latest innovations and product updates in the industry, the constantly evolving expectations of today’s consumer, and how to deliver a superior customer experience in 2018. We can segment by brand, by women, by men and so much more.

How To 113

How To Groups Customers Innovation 113

NetBase

DECEMBER 14, 2018

Hear from Shannon Truax (Global VP, Brand Social, GoDaddy) about why NetBase forms the cornerstone of GoDaddy’s Brand Social program, allowing her team to accurately track everything from impressions, engagement and sentiment to nuanced social insights about GoDaddy customers. Request a Free Demo: [link].

Measurement 40

Measurement Brands Social Media Engagement 40

Currency Alliance

DECEMBER 18, 2017

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. This is something that we see gathering pace in 2018.

Loyalty 49

Loyalty Trends Brands Loyalty Programs 49

NetBase

JULY 30, 2020

It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on podcasts. Here we’ll take a peek into the podcasting space to see what is making it so enticing for brands. In 2019, ad revenue in podcasting hit $708m which was a 48% year over year growth from 2018.

Brands 97

Brands Advertising Trends Consumers 97

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104

Brands Marketing Social Media Sports 104

Comm100

AUGUST 23, 2018

It’s 2018, and customer expectations are changing faster than ever. This blog post is not about the top customer service trends to watch out for in 2018. The following best practices set contemporary leaders in innovation apart from the pack and represent what exceptional customer service looks like in 2018. billion U.S.

Exceptional Customer Service 100

Exceptional Customer Service Customer Service Chatbots Hotels 100

Eptica

JANUARY 9, 2019

Date: Wednesday, January 9, 2019 Author: Anne-Claire Bellec - Marketing Director Reviewing 2018 – our top 10 blog posts from the year. At the Eptica blog we’ve looked at all of our posts from 2018 and come up with a top 10 of the most popular and topical, based on the number of views, comments and general feedback.

Average Handle Time 89

Average Handle Time Self Service Chatbots ROI 89

Hero Digital

DECEMBER 11, 2018

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand. Reassurance. Confidence.

Omni-Channel 42

Omni-Channel Connections Brands Healthcare 42

Second to None

FEBRUARY 14, 2018

As technology increases, customers are interacting with brands in completely novel ways. Because of these new trends, brands need to constantly measure and update the value they are providing to customers at these different touchpoints. Our advice for 2018: If you’re deploying an AI solution in 2018, tread carefully.

Trends 63

Trends Social Media e-support Chatbots 63

Prophet

SEPTEMBER 13, 2018

The post BRI 2018: What We Learned About the United States’ Most Relevant Brands appeared first on Brand and Marketing Consultancy | Prophet. Spotify, Samsung, Google and Nike all retained their spots in the top 10, while, making room for newcomer, KitchenAid. A […].

Brands 40

Brands Consulting Marketing 40

CSM Magazine

DECEMBER 5, 2017

Here are some of the top customer service predictions for 2018, brought to you by Fara Haron is CEO of CRM Solutions, Arvato. Technology related to voice recognition will be most impactful in 2018. In relation to customer service, technologies like AR and VR will not be as impactful in 2018. Voice Recognition.

Self Service 80

Self Service Customer Service Gamification CRM 80