Alida

SEPTEMBER 21, 2023

Having your own community will generate more accurate results when measuring resonance: You can do it in house and generate higher quality data.

Measurement 245

Measurement Brands How To Data 245

NetBase

OCTOBER 21, 2019

And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Media & Entertainment Methodology. So, who does it best?

Entertainment 40

Entertainment Social Media Report Industry 40

Blake Morgan

DECEMBER 2, 2022

Technology-free experiences buck the trend that brands don’t seem to exist if they aren’t constantly shared on social media—which could be a risky move, but customers feel they have experienced something unique and exclusive. Instead of sharing with the masses, they share the experience via word of mouth, which grows the brand.

Brands 105

Brands Social Media Transportation Entertainment 105

C3Centricity

NOVEMBER 4, 2019

Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. And with few exceptions, they prioritised thoughts about themselves and their brands, and rarely took their customers’ perspective.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

BlueOcean

FEBRUARY 22, 2024

We often joke that finding the right strategic partner is a lot like trying to find a romantic partner – it’s the obvious red flags that make the best/worst/most entertaining stories. As entertaining as those stories are, green flags are just as important to be aware of. That’s where the magic happens.

Customer Care 177

Customer Care Entertainment Government Contact Center 177

ShepHyken

MARCH 11, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more: How can businesses create experiences that get repeat business and nurture brand loyalty? Top Takeaways Developing an authentic and meaningful bond with customers can lead to repeat customers and long-lasting brand loyalty.

Customer Experience 147

Customer Experience Entertainment Loyalty Customer Centricity 147

Seaton CX

NOVEMBER 30, 2022

My creative branding formula for projects is: Hobby/Interest + CX Goal = Memorable Initiative. People want to be entertained—showmanship is everything in 2022. I can help. Other corporate initiatives dress in snooze-worthy business-speak, but I always show up in costume. The employees never see it coming!

Brands 75

Brands Airlines Entertainment Travel 75

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Create entertaining content that will resonate with your followers.

Social Media 98

Social Media Brands Video Entertainment 98

InMoment XI

FEBRUARY 2, 2024

The event brought in senior leadership from analytics, CX, insights, and VoC programs from 44 different brands, all with the common goal: sharing how integrated CX is making groundbreaking changes to their companies, customer experiences, and the market as a whole.

Hospitality 260

Hospitality Call Center Retail NPS 260

Alida

JUNE 3, 2021

They help build their readers' confidence by providing them a pulse on the latest trends in fashion, grooming, entertainment, travel, culture, automotive, and more. SWAGGER Magazine is North America's leading, digital-first, modern men's luxury lifestyle magazine.

Entertainment 221

Entertainment Automotive Fashion Travel 221

SAP Customer Experience

APRIL 18, 2023

While customer engagement platforms like SAP Emarsys can be an obvious solution for a retail giant or an entertainment company, there can be unexpected benefits for smart customer relationship management for Utilities companies.

Entertainment 78

Entertainment Customer Relationship Management Brands Retail 78

Kristina Evey

NOVEMBER 29, 2017

Consider the successful consistency in the branding experience of McDonald’s. While the resort itself was beautiful in design… we were shocked when we entered the entertainment venue. This is where branding is also impacted. However… we soon began to notice things that left us confused. why did ours?

Brands 149

Brands Customer Experience Entertainment Customers 149

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. What is a Brand Ambassador? A brand ambassador is someone who promotes your product or service in their interactions with other people via relevant communication channels.

Brands 98

Brands Social Media Loyalty Omni-Channel 98

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260

Retail Customer Experience Effort Score Social Media 260

Michelli Experience

JULY 5, 2016

While I have many mentors when it comes to business success, branding, and customer experience delivery, seldom do I look to actors or actresses to give me wisdom in these areas. Recently, however, I was taken aback by the succinct and powerful branding perspective offered by Will Smith. 3 Try to improve lives.

Brands 140

Brands Entertainment Customer Expectations Meeting 140

Strativity

MAY 25, 2023

As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. This can be achieved in six steps: 1. Sample new channels to reach new customers.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

CSM Magazine

FEBRUARY 12, 2024

Corporate events serve as a powerful platform for networking, brand promotion, and industry engagement. Ask yourself what you wish to achieve: Is it brand awareness, lead generation, or establishing thought leadership? Begin with a compelling event theme that ties in with your brand identity and resonates with your target audience.

Industry 95

Industry Tips Entertainment Transportation 95

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

inmoment

SEPTEMBER 19, 2019

At the same time, companies must also strive to provide these experiences today and in the future—essentially “future-proofing” their brand against issues that guests might experience with it. Companies that can accomplish this will achieve an unparalleled view of the brand experience that their guests are having.

Guest Experience 40

Guest Experience Entertainment Hospitality Brands 40

C3Centricity

JULY 8, 2020

We have gone from information to entertainment, from push to pull, and from “ours” to “theirs.” Checking a website is often the first step a customer makes when they are interested in a brand or manufacturer. Full details of your products, brands and services. 9 Essentials of a Customer Centric Website.

Engagement 207

Engagement Entertainment Customer Centricity Social Media 207

NetBase

JULY 11, 2019

Using our powerful Next Generation AI capabilities , we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a category and entity perspective.

Brands 62

Brands Report Telecommunications Automotive 62

Horizon CX

APRIL 3, 2023

Do entertain customers on hold. Depending on your customer base, this can mean playing appropriate music or playing entertaining recorded messages. Tailor your messages to your brand’s image, telling relevant stories or even jokes. If you don’t have a system with these capabilities, then choose music that best fits your brand.

Contact Center 130

Contact Center Call Center Entertainment System 130

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media. AT&T, HBO Max, Peacock, Hulu and Quibi offer ways for brands to reach more consumers.

Innovation 73

Innovation Brands Social Media Advertising 73

ShepHyken

MARCH 5, 2024

I’d say the entertainers were legends in the industry. You don’t need outgoing employees wearing loud Hawaiian shirts for a customer to experience your brand. In the past few months, I’ve been to several concerts. Two of them were Bob Dylan and Ringo Starr (of the Beatles). Both are talented beyond words.

Customer Experience 80

Customer Experience Entertainment Customer Service Training Connections 80

C Space

APRIL 9, 2020

The Brand Move Roundup – April 9, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Calling all sellers,” it said. Start making face masks.”

Brands 52

Brands Entertainment Banking Hospitality 52

C Space

APRIL 21, 2020

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. As always and today more than ever, people turn to audio.

Brands 52

Brands Hospitality Entertainment Healthcare 52

CSM Magazine

AUGUST 4, 2021

Inge De Bleecker, Vice President of CX at Applause reveals three ways brands can provide seamless and unforgettable user experiences across all platforms and devices. In particular, there are three best practices media brands should look to in order to deliver seamless and enjoyable experiences to captivated viewers across the globe.

Brands 52

Brands Entertainment Sports Multi-Channel 52

C Space

APRIL 22, 2020

The Brand Move Roundup – April 22, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Brand Move Roundup – April 22, 2020.

Brands 52

Brands Fashion Hotels Entertainment 52

NetBase

APRIL 7, 2020

But with recent events, and the threat of the coronavirus shutting down many jobs, it has people pinching every penny, which is challenging retailers and brands to get creative. Meaning, now more than ever, brands are utilizing market research and offering old-time solutions for modern-day social distancing. Tyson Foods Inc.,

Brands 64

Brands Entertainment Consumers Fashion 64

Maru Group

APRIL 16, 2020

What should gaming brands be doing to attract and retain new players? We’ve seen a dramatic increase in people reaching for digital entertainment as a means to cope with what the new-normal COVID-19 has imposed on the world. And unlike other forms of entertainment, game play requires a level of focus and mental acuity.

Brands 59

Brands Strategy Entertainment Video 59

Gravy Analytics

APRIL 15, 2019

Gravy Analytics uses anonymous, mobile location signals to understand where people go in their daily lives, and give brands new visibility into the offline customer journey. These location-derived insights power our industry-leading audiences that enable advertisers to reach engaged consumers…

Entertainment 64

Entertainment Travel Company Advertising 64

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Staying on top of today’s social commentary is vital to the heartbeat of any good business, company or brand. We know a place.

Ecommerce 52

Ecommerce Brands Marketing Social Media 52

NetBase

APRIL 23, 2020

Brands must be vigilant around being honest and spreading facts, not fear as they pivot to adopt a more understanding, relatable tone with their consumers. Generating positive brand mentions with credible sharing is key. Brand Mentions Must Happen. With lots of misinformation out there, it can be very easy to spread “fake news.”

Brands 67

Brands Advertising Social Media Consumers 67

Beyond Philosophy

JANUARY 19, 2022

While they have to this point largely been dominated by games and entertainment, these immersive technologies are poised to change how people interact with brands’ products and services in more everyday ways. Immersive experiences are part of the metaverse, leveraging the power of augmented reality (AR) and VR.

Examples 78

Examples Entertainment Social Media Consulting 78

NetBase

JUNE 19, 2019

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. This is why influencer marketing has become such a crucial tool for brands to use.

Brands 74

Brands Entertainment Social Media Consumers 74

C Space

APRIL 14, 2020

The Brand Move Roundup – April 14, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. This giveaway featuring Cardi B is the program’s latest charitable effort.

Brands 52

Brands Fashion Hospitality Insurance 52

West Monroe

FEBRUARY 13, 2024

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. However, as fans seek more personalized connections with their favorite brands, technology plays a crucial role.

Sports 98

Sports Tourism Entertainment Technology 98