Think Customers

FEBRUARY 1, 2019

The advertising and marketing industry has been in a state of flux for several years now and 2018 was no different. At Adexchanger’s Industry Preview, advertising and marketing executives pondered the direction of the industry.

Advertising 45

Advertising Consumers Industry Brands 45

Maru Group

DECEMBER 16, 2019

The UK Christmas advertising campaign is well underway, with big-name retailers and grocers, including John Lewis, Amazon and Aldi, all buying for our attention and hard-earned cash. billion on Christmas advertising efforts in 2018. billion on Christmas advertising efforts in 2018.

Advertising 52

Advertising Connections Return on Investment Retail 52

QuestionPro Audience

APRIL 11, 2018

Consumers, get ready to see even more influencer marketing on your social media channels. According to a study conducted by the Association of National Advertisers (ANA), 75% of advertisers surveyed currently use influencer marketing. We examine ways influencer marketing is changing in 2018. MICRO-INFLUENCERS.

Social Media 150

Social Media Advertising Consumers Brands 150

Maru Group

DECEMBER 16, 2019

The UK Christmas advertising campaign is well under way, with big name retailers and grocers, including John Lewis, Amazon and Aldi, all buying for our attention and hard-earned cash. Consumers felt John Lewis, M&S, Sainsbury’s, Aldi and Argos all had a creative story that was different from others and stood out from the crowd.

Advertising 52

Advertising Connections Return on Investment Retail 52

Alida

OCTOBER 18, 2018

Our flagship customer intelligence event in London was a great opportunity to discuss the latest innovations and product updates in the industry, the constantly evolving expectations of today’s consumer, and how to deliver a superior customer experience in 2018. What does consumer trust mean? Register today!

How To 113

How To Groups Customers Innovation 113

SurveySparrow

DECEMBER 11, 2020

Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .

Advertising 52

Advertising Strategy Chatbots Social Media 52

ShepHyken

MARCH 9, 2018

This is expected to grow, as over the next 5 years it has been predicted by Gartner that phone interactions will drop from 41% to 12% as consumers keep going digital [i]. Businesses that already have a strong digital customer service strategy in place are steps ahead of the competition, however here’s how you can catch up in 2018.

Customer Service 75

Customer Service Knowledge Base Chatbots Social Media 75

CX University

MAY 16, 2023

A positive customer experience can lead to customer loyalty, repeat business, and positive word-of-mouth advertising, while a negative experience can have the opposite effect. In addition, a positive customer experience can lead to positive word-of-mouth advertising, which can be extremely valuable for businesses. References PwC.

Employee Engagement 98

Employee Engagement Engagement Customer Experience Advertising 98

Oracle

FEBRUARY 2, 2018

Let’s take a look at 3 customer experience innovations you can expect from video streaming services in 2018. Netflix User 2 consumes more content around romance and emotion thus is served the famous “Connie’s Wedding” scene vs. Netflix User 1’s stark Marlon Brando close-up. Airplane mode. Road trip mode.

Innovation 81

Innovation Airlines Travel Advertising 81

Oracle

DECEMBER 20, 2018

However, where malls and parking lots were once the only congested places, now online waiting rooms contain consumers hoping to check big-ticket items off their lists. Here are three ways consumers across generations are taking on their holiday shopping lists this year. Hey, Alexa? Gen Z shops though voice search. Millennials.

Consumers 74

Consumers Apparel Sports Retail 74

NetBase

JULY 30, 2020

Listening as the new consumer love. The future of podcasting from a market and consumer standpoint. And before we get going, here’s a few stats around the podcasting space that might surprise you: 2020 podcast advertising revenue in the U.S. Listening as the New Consumer Love. is forecast to rise by 14.7%.

Brands 97

Brands Advertising Trends Consumers 97

ReviewTrackers

JUNE 25, 2018

Kristen is a writer for The Manifest and focuses on social media, digital marketing, and advertising business trends. . Social media helps businesses reach consumers, who can in turn learn more about a company. Print advertising and other non-digital channels just don’t have the reach that social media does.

Social Media 50

Social Media Advertising Entertainment Metrics 50

Oracle

JANUARY 14, 2018

This week, the SmarterCX.com team was at NRF 2018 , the National Retail Federation’s Big Show. We walked the floor, attended sessions, and spoke with experts to bring you the latest in retail for 2018 and beyond. We walked the floor, attended sessions, and spoke with experts to bring you the latest in retail for 2018 and beyond.

Retail 49

Retail Customer Experience Innovation Conference 49

ReviewTrackers

APRIL 11, 2018

Here are some numbers to help you achieve a Big Picture view of social media marketing in 2018. 64 percent of consumers say that watching a video on social media influenced them to make a purchase. And 4 million of those (around 8 percent) pay for social media advertising on Facebook. Social Media Marketing Statistics.

Social Media 83

Social Media Marketing Video Retail 83

Avaya

OCTOBER 25, 2018

Dale’s primary focus is developing innovative solutions for companies in consumer packaged goods, food and beverage, retail, hospitality, consumer goods, OTC and other industries. He has significant experience helping clients develop customized consumer solutions specifically designed to meet their business needs.

Omni-Channel 47

Omni-Channel Consumers Self Service Brands 47

ShepHyken

AUGUST 27, 2018

What caught my eye was this powerful statement: No amount of money, advertising, or vast product portfolio will make up for subpar customer experiences. Now, customer experience (CX) is the metric that counts in the eyes of the consumer. Tiffany is right! Top 5 Customer Experience (CX) Predictions for 2020 by Sonali Datta.

Customer Service 59

Customer Service Advertising Customer Service Training Customer Journeys 59

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. There’s a reason they’re the world’s largest advertising agency network – they adopt the right tools and trends at the right time. Naturally, social consumers were happy to tell them how they felt about it. Insights Should Inform.

Social Media 45

Social Media Video Analytics Sports 45

Second to None

JUNE 5, 2018

This can be done successfully by using CX tools, like journey mapping, which can be applied on a day-to-day basis for solving the obvious business challenges posed by the B2B CX strategy in 2018. Excellent customer service will earn you free advertisement from a satisfied client via word of mouth marketing. Word of mouth marketing.

B2B 63

B2B Strategy Customer Journeys Voice of Customer 63

Gravy Analytics

APRIL 15, 2019

These location-derived insights power our industry-leading audiences that enable advertisers to reach engaged consumers… Gravy Analytics uses anonymous, mobile location signals to understand where people go in their daily lives, and give brands new visibility into the offline customer journey.

Entertainment 64

Entertainment Travel Company Advertising 64

LiveChat

FEBRUARY 13, 2018

Bot creation is considered to take a center stage by the year 2021 and these changes will start picking up in 2018 henceforth. These changes have started to take shape in recent times and chatbots are expected to evolve even further in 2018. Artificial intelligence is not meant for just a few big companies. Enhanced conversations.

Chatbots 50

Chatbots Trends Technology Social Media 50

ReviewTrackers

SEPTEMBER 1, 2020

Yelp is one of today’s most popular online review sites, with the unique power to influence purchase decisions and consumer behavior. As of Q3 2018, Yelp users have contributed over 171 million reviews of almost every type of local business. Consumers often check Yelp. Facts and Figures About Yelp. Reviews generated.

Advertising 81

Advertising Automotive Study Entertainment 81

Currency Alliance

JUNE 21, 2018

In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort. The app cuts through to attention-starved consumers by offering a ‘daily hit of new rewards and experiences’, and is also social-enabled, allowing members to boost their points by sharing the app with friends.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Helen Dewdney

SEPTEMBER 27, 2018

The new Package Travel and Linked Travel Arrangements 2018 have replaced and considerably modified the former 1992 Package Travel, Package Holidays and Package Tour Regulations 1992. The new regulations came into force on the 1 st July 2018. Holidays taken prior to this will be covered by the previous regulations.

Travel 56

Travel Hotels Transportation Airlines 56

Gravy Analytics

APRIL 15, 2019

These location-derived insights power our industry-leading audiences that enable advertisers to reach engaged consumers… Gravy Analytics uses anonymous, mobile location signals to understand where people go in their daily lives, and give brands new visibility into the offline customer journey.

Automotive 49

Automotive Sales Company Advertising 49

SurveySparrow

MARCH 19, 2024

Video Marketing for Lead Generation According to CISCO, between 2018 and 2023, 82% of internet traffic came from video viewing or downloading. Videos can help your lead generation by: Boosting social engagement: Videos are easy to consume, especially on social media. Sharing videos on social media will boost your reach.

Video 95

Video Strategy Marketing Social Media 95

Grade.us

DECEMBER 20, 2018

The Best Influencer Marketing Blogs of 2018. The Top 10 Breakout Influencers of 2018 2018’s Best Influencer Campaigns: 21 Case Studies On Top Brands, Influencers, and More 7 Tips For Designing the Perfect Sponsored Instagram Story. The Best Influencer Marketing Articles of 2018. Time to do this thing?

Resources 47

Resources Tools Marketing Case Study 47

Brandwatch CX

MARCH 7, 2023

Social media statistics For context, as of April 2018, total worldwide population is 7.6 There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Social Media 98

Social Media Video Advertising Marketing 98

Optimove

JUNE 16, 2022

In a world where most consumers want to know what brands are doing to address environmental issues, sustainability is expected to be standard business practice. Recently, marketing leaders have been struggling with this challenge as the value of mobile advertising has cratered. A Mobile Target.

ROI 52

ROI Strategy Marketing Fashion 52

Fox Metrics

JUNE 25, 2020

New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. A 2019 Edelman Brand Trust Survey found that 60% of consumers trust the opinion of influencers about products and services. Programmatic Advertising. Is it working?

Trends 111

Trends Marketing Social Media Advertising 111

ReviewTrackers

DECEMBER 4, 2018

Yelp is one of today’s most popular online review sites, with the unique power to influence purchase decisions and consumer behavior. As of Q3 2018, Yelp users have contributed over 171 million reviews of almost every type of local business. Consumers often check Yelp. Facts and Figures About Yelp. Reviews generated.

Advertising 84

Advertising Automotive Study Entertainment 84

NetBase

MARCH 4, 2019

Building an online persona for a brand is important, as is getting that persona in front of the right audience, which is not an easy task with all the competition for consumers’ attention online. And you can thank consumers for that. Consumer Marketing Opportunities & Challenges. Making It Matter.

Report 89

Report Social Media Advertising Ecommerce 89

Oracle

MAY 28, 2021

2021 is a record-setting year for advertisers. WPP’s GroupM forecasts that advertisers will spend a record $651 billion this year, up 10% over last year’s COVID slump. Watch below, and read on for a full recap. That number is forecasted to be $237 billion, up 3% over last year in the US. More ads, more fraud.

Advertising 52

Advertising Financial Policies Industry 52

ReviewTrackers

APRIL 19, 2018

Building a social media marketing plan is essential to the success of your business because customers go to social media platforms to interact with other consumers – and your brand. Social Media Advertising. Before you get into social media advertising (or paid social), first ask yourself – what is the goal of your campaign?

Social Media 56

Social Media Marketing Advertising How To 56

Upwave

NOVEMBER 8, 2018

Survata Study Uncovers Consumer Sentiment on Smart Speaker Sponsored Content. consumers, Market and Advertising Research and Measurement firm Survata today released findings on consumers’ sentiment toward receiving sponsored content on smart speakers, a growing consumer-device market. In a study of 2,000 U.S.

Study 20

Study Consumers Advertising Measurement 20

Forrester's Customer Insights

FEBRUARY 7, 2019

And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). Facebook, Inc.

Social Media 41

Social Media Advertising Meeting Consumers 41

Alida

NOVEMBER 1, 2018

Cassie Mally, Director of UX Research at GoDaddy, illustrated the value of open-ended feedback in her session at the Customer Intelligence Summit 2018. They asked current customers and general consumers to choose from 5 names that the GoDaddy team proposed. This is something Smithsonian does regularly to increase ad sales.

Feedback 147

Feedback Exercises Analysis Effort Score 147

CSM Magazine

MARCH 28, 2018

Here are five small steps you can take towards growing your business in 2018. Spend time researching the market and consumer trends. To achieve this, they could reposition the call to action, change the subject line or alter some the imagery for the clothes they’re advertising. Unsure of where to start? Study Trends.

Social Media 40

Social Media Video Return on Investment Trends 40