How Market Research Gives Advertisers the Advantage
JUNE 28, 2018
Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and monitor performance. The most intelligent brands understand that market research and advertising go hand in hand, and promote a successful product launch. How are they advertising their similar products or services?
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