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2018 Oscars: Will Women Tune In?

QuestionPro Audience

The 2018 awards season comes to an end this Sunday at the 90th Academy Awards. After the recent sexual misconduct scandals, many advertisers are betting on women tuning in to see if they will be victorious during Hollywood’s biggest night. . .

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Why Research is Crucial for Ad Agencies in 2018

QuestionPro Audience

Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route. MEASURE SUCCESS.

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“OK, Google…” How Smart Speakers Will Evolve in 2018

QuestionPro Audience

While not exactly new to the market (both Amazon Echo and Google Home launched over a year ago) consumers are coming out in droves in 2018 to purchase these smart speakers. plan to purchase a smart speaker in 2018. A question many people are asking is: How, and when, will brands incorporate advertising into these devices?

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2018 Oscars: Will Women Tune In?

QuestionPro Audience

The 2018 awards season comes to an end this Sunday at the 90th Academy Awards. After the recent sexual misconduct scandals, many advertisers are betting on women tuning in to see if they will be victorious during Hollywood’s biggest night. . .

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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. .” VR and AR steal the spotlight.

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Top 10 Infographics of January 2018

QuestionPro Audience

2 – 2018 Edelman Trust Barometer. More than half of those surveyed (62%) accurately recalled the advertised brand of LGBTQ-themed commercials. The Pudding can tell you, down to the city. They mapped last month’s #1 songs—with audio—in 3,000 cities around the world to see which songs dominated. By: Edelman.

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Christmas Advertising that Connects Emotionally and Cuts Through Advertising Clutter

Maru Group

The UK Christmas advertising campaign is well underway, with big-name retailers and grocers, including John Lewis, Amazon and Aldi, all buying for our attention and hard-earned cash. billion on Christmas advertising efforts in 2018. billion on Christmas advertising efforts in 2018.