Remove 2016 Remove Definition Remove Marketing Remove Measurement
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How to Measure Customer Centricity the Right Way

C3Centricity

As a customer first strategist (hopefully just like you), I spend a lot of my time searching how to better measure customer centricity for my clients. Wikipedia , another online friend of mine, doesn’t have a definition of customer centricity! Adding value to a company also increases the ROI of its marketing investments.

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Emerging Trends In Customer Experience: The Continuing Story

Storyminers

Kampyle, now part of Medallia, published this interview as a kick-off to their Emerging Trends in Customer Experience series in 2016. 2016 Answer. 2016 will be the year that technology will (finally) let us put humans first again. It measures how much value a company creates for their clients. We’ve updated it for 2017.

Trends 147
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MVP vs MVE

Storyminers

Eric Almquist does an excellent job of breaking down “The 30 Things Customer Really Value” in his 2016 Harvard Business Review article. It extends MVP’s definition (which focuses on the product itself) to include the entire end-to-end customer experience. . measuring what they consider essential) at/after the end.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

According to Wikipedia , a brand is: “a set of marketing and communications methods that help to distinguish a company from competition and create a lasting impression in the minds of customers.” Therefore, it is vital for marketers to know and understand what their brand means to customers. ” Measuring Brand Image.

Brands 159
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How to Avoid Marketing Mistakes That Impact Your Bottom Line

Brandwatch CX

A few years ago our then-intern (and now Product Marketing Manager) Phill Agnew was let loose on our Brandwatch Twitter account. “Don’t be a stupid marketer. Sure, it definitely should have been worded better. Marketers don’t want to be stupid. What had he tweeted? Download our guide.”

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The Best Customer Success Resources of 2016

Amity

The Best Customer Success Resources of 2016. Surely, you are staying up to date on the latest customer success trends – did someone say “customer marketing”? Communicating your customer's successes can be one the strongest marketing approaches there is. February 9-11 - SaaStr Annual 2016.

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CX Journey™ Musings: Should You Invest in Customer Experience?

CX Journey

In the past, I've referenced Jon Picoult's research at Watermark Consulting, where he's compared the market performance of CX Leaders and CX Laggards (based on Forrester's Customer Experience Index). Companies with high or improving scores had higher stock returns than their competitors and outperformed market indexes.