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Emerging Trends In Customer Experience: The Continuing Story

Storyminers

Kampyle, now part of Medallia, published this interview as a kick-off to their Emerging Trends in Customer Experience series in 2016. 2016 Answer. 2016 will be the year that technology will (finally) let us put humans first again. We’ve updated it for 2017. What CX trends do you see emerging this year? Here’s why.

Trends 147
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MVP vs MVE

Storyminers

Eric Almquist does an excellent job of breaking down “The 30 Things Customer Really Value” in his 2016 Harvard Business Review article. It extends MVP’s definition (which focuses on the product itself) to include the entire end-to-end customer experience. Let’s review a process that does.

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How to Avoid Marketing Mistakes That Impact Your Bottom Line

Brandwatch CX

A few years ago our then-intern (and now Product Marketing Manager) Phill Agnew was let loose on our Brandwatch Twitter account. “Don’t be a stupid marketer. Sure, it definitely should have been worded better. Marketers don’t want to be stupid. What had he tweeted? Download our guide.”

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How to Update Your Marketing with a Customer First Strategy

C3Centricity

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. brand #marketing #packaging Click To Tweet.

Strategy 120
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CX Journey™ Musings: Should You Invest in Customer Experience?

CX Journey

In the past, I've referenced Jon Picoult's research at Watermark Consulting, where he's compared the market performance of CX Leaders and CX Laggards (based on Forrester's Customer Experience Index). Companies with high or improving scores had higher stock returns than their competitors and outperformed market indexes.

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Medical imaging modalities: A spotlight on the liver

Clarivate

16] [17] For characterization of FLLs, particularly in patients at high risk of HCC, a Liver Imaging Reporting and Data System (LI-RADS) has been developed to categorize FLLs from LR-1 (definitely benign) to LR-5 (definitely HCC). 2016 Jan;33(1):1-28 [17] Chandra T, Mohan S. Am J Gastroenterol. World J Hepatol. Acta Biomater.

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Customer Advocacy – A Term Changing the Dynamics of Marketing

ProProfs Chat

Advocacy Marketing by Tesla is another brilliant example in which the existing loyal customers were used to grab new customers. . In a highly competitive and dynamic market today, there is no scope for anything less than a delightful customer experience. Access to diverse marketing channels. Forums and Discussion Portals.

Marketing 103