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Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

Experts believe that the modern retail industry will follow a similar pattern as it did during the 2009 recession. These trends are expected to continue (for example, the need for digital self-serving and customer support channels) and retailers that adapt to these new preferences will be positioned to lead the market.

Retail 208
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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

According to Wikipedia , a brand is: “a set of marketing and communications methods that help to distinguish a company from competition and create a lasting impression in the minds of customers.” Therefore, it is vital for marketers to know and understand what their brand means to customers. Why we Buy Brands.

Brands 159
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. The most well-known and trusted CX metrics are NPS , CSAT , and CES.

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Q&A: Understand the Growth and Retention Metrics of SaaS Companies from Recent Surveys and M&A Activity

ChurnZero

Q: Does the importance of retention metrics vary by strategic buyers versus private equity (PE) buyers? . The metrics are obviously very important, and they probably are why they buy “Company A” versus “Company B.” This is also the first time SaaS companies have ever been tested in a down market. Allen]: I agree.

Metrics 72
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Marketing Operations Defined for Wikipedia, Part I

ClearAction

Marketing Operations Defined for Wikipedia, Part I Gary Katz. Marketing Operations definition as proposed updated content for Wikipedia, which would include the History of Marketing Operations and Marketing Operations Defined for Wikipedia, Part II. Please comment below to indicate your approval/suggestions.

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Supercharging Your Tech Stack with Totango: Streamline Your Workflows

Totango

In 2009, Apple debuted its “There’s an app for that” commercials – and started a worldwide phenomenon. While back then, there were around 100,000 apps available for download, today, there are literally millions of apps on the market. The phrase spread like wildfire and has provided fodder for cheesy dad jokes to this day.

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Customer Success Technology Buyer Guide

ClearAction

Non-stop for the past 25 years, technology for experience management and marketing have been super hot since CRM arrived on the scene. Especially in hard times like the 2009 global financial crisis and the 2020 global pandemic, demand for tech skyrocketed. It gobbles up most of the budget along with dedicated staffing to run it.