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Make the Complicated Simple

ShepHyken

For example, how clear are your marketing messages and product descriptions? In 2009, if you invested in a group of companies recognized for simplicity, you would have dramatically outperformed the stock market by a whopping 1,600%, proving that simplicity delivers in ROI. It’s important to remember that simple does not always mean easy.

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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value. A new era of marketing.

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Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands. It’s just not easy to catch the right trend wave.

Trends 170
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Great Examples of Word-of-Mouth Marketing

ReviewTrackers

For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. If done correctly, word-of-mouth marketing should be a low-cost endeavor with a high return on investment, and even in today’s digital world it can still work, as shown by the following companies.

Examples 123
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How to Update Your Marketing with a Customer First Strategy

C3Centricity

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. brand #marketing #packaging Click To Tweet.

Strategy 120
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Amazing Business Radio: Jason Ten-Pow

ShepHyken

Shep Hyken interviews Jason Ten-Pow, CEO and President of ONR, the CX consulting firm he founded in 2009. ” to “What can I do to create a deeper connection?” “Companies that foster authentic conversations create customers who are committed to the brand even when competitors come into the market.”

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How to Tame a Volatile Stock Market? Invest in Customer Experience.

Strativity

The stock market hasn’t been this volatile since the 2008-2009 Financial Crisis. Annualized, this is the most movement of such magnitude since 2009. Annualized, this is the most movement of such magnitude since 2009. Many companies have had challenges connecting an improved customer experience to better financial returns.