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Attract the Right Candidates by Building and Defining a Strong Company Culture: a Netflix Case Study

Customer Bliss

The beloved companies care for their employees, because they know this internal culture builds trust and inspires great work. In 2009, Netflix made cultural history when then chief talent officer Patty McCord and CEO Reed Hastings created a 124-page PowerPoint document entitled “Netflix Culture: Freedom & Responsibility.”

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too? How do you approach customer happiness in your company?

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The Power (and problem) of Profanity

Horizon CX

I would like to believe that we are not, as a culture here in the USA, heading down the path of further degradation of the English language. How could we as a culture ever degrade into this level of conversational idiocy and feel that it passes for normal. Follow me downstairs and I’ll show you what we <expletive> have.

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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. However, everyone is currently experiencing an unprecedented situation, which has forced us to stand back, breathe and think.

Brands 147
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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

The author attributes their success to “cultural branding.” The book was originally published in 2003 and re-released in 2009, but it stays relevant today as well. About the Author Michael Batler is a blog writer for websites like essaywriterhire.com and assignmentguru. Holt tells how several companies rose to prominence.

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A Conversation about Oracle’s’ Chief Customer Officer Experience, With Jeb Dasteel – CB015

Customer Bliss

In our conversation, Jeb discusses how the role has evolved, how he has built the team, and how he engages engineers and a very action driven culture to care about and improve customer experience. Between 2004 and 2009, there was a gradual evolution in what Oracle did with customer feedback. You earn the right to do the work that way.

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The Future of Work: How Companies Are Building Cultures Worker’s Love #nytnewwork

Natalie Petouhof

Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. The speakers will share research, insights and strategies for building the culture of a company that magnetically attracts the top talent. I’ve written return on investment models for the value of human capital.

Culture 40