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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

The author attributes their success to “cultural branding.” This includes working with big data, social media, brand-building, and marketing strategies. The book was originally published in 2003 and re-released in 2009, but it stays relevant today as well. Holt tells how several companies rose to prominence.

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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. The media might be more inclined to show what a large corporation has done, but even if you are a start-up, with no marketing strategy or whatsoever, you can still help.

Brands 147
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The Power (and problem) of Profanity

Horizon CX

I would like to believe that we are not, as a culture here in the USA, heading down the path of further degradation of the English language. The Association of Psychological Science’s Perspectives on Psychological Science published an article by Timothy Jay back in 2009 that helps answer that question. November 7, 2019.

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Service Untitled» Blog Archive » Use social CRM to improve.

Service Untitled

Service Untitled The blog about customer service and the customer service experience. No longer do customers just call and speak to customer service representatives; customers speak to each other, comment on articles, research common opinions, and blog. Social Customer Service – A completely different animal? Networking.

CRM 44
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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

That’s what one of two rogue Domino’s employees said giggling back in 2009, on a YouTube video that described their tampering with food products. The incident made Domino’s one of the first companies to take a major hit thanks to social media. Have a social media response team. Apologize proactively.

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Participant Observation: Definition, Types, Uses, Examples

SurveySparrow

Here’s what we’ll cover in this blog: What is participant observation? In most cases, they observe the subjects in public places, like restaurants, cafes, malls, or even through their social media activity. Here, human behaviors and cultures are studied based on their social interactions.

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Top 30 Customer Service Experts to Follow in 2022

SmartKarrot

He is the owner of CTS Service Solutions, a customer experience firm that grew out of his blog ‘Customers That Stick.’ Through his blog, workshops, and keynote presentations, Swinscoe emphasizes the importance of customer-centricity in bridging the gap between help and experience. Adrian Swinscoe. Annette Franz. Chelsea Krost.