7 Books You Need to Read to Ace Any Marketing Assignment
CSM Magazine
MARCH 20, 2023
The author attributes their success to “cultural branding.” This includes working with big data, social media, brand-building, and marketing strategies. The book was originally published in 2003 and re-released in 2009, but it stays relevant today as well. Holt tells how several companies rose to prominence.
Let's personalize your content