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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .

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Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Should your company jump on the Instagram advertising bandwagon and what happened to Snapchat as the next big thing? But in many ways, these trends are priceless because they deeply motivate consumers into action. Author and motivational speaker Simon Sinek took the business world by storm with his 2009 book, Start With Why.

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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

They must learn proven advertising techniques used by the world’s largest businesses. These works examine advertising strategies more thoroughly than most online articles. Since technologies and consumer behavior changed, the approach to advertisements must differ, too.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback. Consumer-focused banks reported an average Net Promoter Score in the 30s, indicating positive sentiment and overall satisfaction with the industry.

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The Case Against Incentivized Reviews

ReviewTrackers

FTC found AmeriFreight in violation of the guidelines it set in 2009, on the use of endorsements and testimonials in advertising. Endorsements (such a positive reviews and high ratings) are an important tool for advertisers and they can be persuasive to consumers,” FTC’s website states.

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How Covid has Exacerbated the Customer Service Issue

Interactions

A recent study by the UK Institute of Customer Service found that complaints about poor customer service are at their highest levels since 2009. While initially sympathetic, consumers are now tired of being told that their long wait times on the phone or late deliveries are simply “because of Covid”. The research is clear.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Even large companies don’t do a good job of it in general. (>> Tweet this <<) They measure too frequently, in the hope that their latest advertising campaign has had the desired impact. A further mistake I encounter is trying to measure advertising slogans. This is rarely the case as images take time to change.

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