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And the Customers Tweeted Happily Ever After

Storyminers

Your customers have taken over managing your brand, and they’re having a great time (and drawing a crowd) on YouTube. If your customers cast you as Goliath, it’s going to hurt. Only customers can tell your story with the emotional underpinnings that attract other customers. What you don’t want to be seen as is a Goliath.

Retail 264
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Why listening to customers matters in a recession

Thematic

By listening to your customers. It seems obvious, but according to Hubspot research , 42% of businesses don’t survey their customers or collect feedback. These companies may say that they ‘put customers first’, but without a voice of customer program in place it seems unlikely! Why are they happy?

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The importance of customer culture – an interview with Chris Brown

ijgolding

Apart from being a lovely chap, like many people in the global Customer Experience (CX) community, he is as passionate and enthused about developing knowledge and education around CX competencies as I am. Although I was studying accounting and finance at the time, I started out in sales and marketing. What happened next?

Culture 264
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Create Service Ticket in SAP Service Cloud from Qualtrics Survey Response

SAP Customer Experience

In 2008 release SAP has released pre-packaged integration between Qualtrics and SAP Sales Cloud and SAP Service Cloud(SAP Cloud for Customer), in this blog will see how to implement the integration feature “Service Ticket from Survey Response” in step by step. Feature Overview By using feature Service Ticket from Survey.

Survey 76
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The Top 4 Customer Experience Challenges and How to Overcome Them

GetFeedback

The phrase Customer Experience (CX) didn’t become en vogue until 2008 when it surpassed Customer Satisfaction as the primary customer-focused keyword. . Rather than just satisfaction , customer experience refers to the whole ecosystem of the customer journey. Little company investment.

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More evidence that customer experience is about emotions

Customer Bliss

Some interesting, if not surprising, news from the customer experience world recently. Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. Customers actually want more of the emotional side of it. What does it mean?

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DO YOU STILL NEED SALESPEOPLE?

ImprintCX Articles

Picture a scenario where customers are well-versed in your cost structures and negotiate from a position of knowledge. The auto industry has navigated this terrain for over a decade, with customers armed with VIN (vehicle identification numbers) costs, ready to assert their advantage. Salespeople find themselves at a disadvantage.