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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. As more countries report a rapid increase in covid19 cases, further implementing restrictive policies to flatten the curve, large companies are stepping in the game.

Brands 147
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Brand Move Roundup – June 18, 2020

C Space

The Brand Move Roundup – June 18, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52
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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

Another reason some consumers are cutting back is that they see the news reports with economists predicting an economic slowdown and job losses for 2023. With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand.

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Effective Tips for Powerful Insurance Social Media Marketing

ReviewTrackers

According to a report by consultancy firm ITDS: 100 percent of 20 major global insurers are active on Facebook. The lack of trust in insurance providers has remained above 50 percent since 2007. So how do you get to the point where your insurance brand or agency is able to inspire trust among customers? But there are challenges.

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Digital Transformation in Customer Service: 5 Inspirational Success Stories (Part 3 of 4)

Comm100

From an IT perspective, the ability to plug in our own images and branding, and how the live chat code is generated dynamically for us to pick up and drop into our website, were extremely helpful for our development team. The amount of logging and history that is reported is extremely helpful.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

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When the Journey is the Destination, Quadient is a Leader

Quadient

This one: Customer Journey Mapping: A brand's GPS to loyalty and advocacy was written back in 2016 by Laurent Ghio, Quadient’s first Certified Customer Experience Professional. Quadient is excited about our leadership status, so we made the full report available to you free of charge. We even have the old blog posts to prove it!