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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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Effective Tips for Powerful Insurance Social Media Marketing

ReviewTrackers

According to a report by consultancy firm ITDS: 100 percent of 20 major global insurers are active on Facebook. According to an IBM survey , only 43 percent of consumers trust the insurance industry. The lack of trust in insurance providers has remained above 50 percent since 2007. Insurance and Social Media. Respond to reviews.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

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Brand Move Roundup – June 18, 2020

C Space

The Brand Move Roundup – June 18, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

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11 Websites for Online Bank Reviews and Ratings and Financial Services Reviews

ReviewTrackers

They are also a major reputation factor and a key source of information for consumers. Building consumer trust in banking and financial services. According to an IBM survey , only 43 percent of consumers trust the insurance industry. In fact, the lack of trust in insurance providers has remained above 50 percent since 2007.

Banking 65
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What Elephants and Customer Experiences Have in Common

CSM Magazine

Jim Davies explores 5 brand- and money-saving customer experience (CX) options. We saw this in the last big recession spanning 2007-2009. Disgruntled customers, just like elephants, remembered how poorly they were treated and voiced their dissatisfaction by disregarding previous brand loyalty and swapping to a competitor.

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Health care mergers and acquisitions: Why patients and employees should come first

Alida

In 2013, the average M&A deal was valued at $224 million —a significant jump from 2007’s $42 million. The reality, however, is that mergers don’t necessarily improve patient care or lower costs for consumers. The reality is that mergers don’t necessarily improve patient care or lower costs for consumers.

Airlines 138