As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships
Optimove
OCTOBER 20, 2022
Another reason some consumers are cutting back is that they see the news reports with economists predicting an economic slowdown and job losses for 2023. With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand.
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