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Amazing Business Radio: Dennis Yu

ShepHyken

How to Use TikTok for Marketing and Customer Service. Shep Hyken interviews Dennis Yu, CEO BlitzMetrics and author of The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! They discuss how businesses can use TikTok to promote their brand and enhance customer experience. Advertise on TikTok.

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Marketing Through Valuable Experiences

Kerry Bodine

I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. Rather, they drew prospective customers to their offerings by serving up something of value, such as Tide’s advice on how to remove stubborn stains. It is part of a broader celebration of Customer Experience Day.

Marketing 136
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Recession proofing video subscription services

Maru Group

The industry is unrecognizable from the Great Recession of 2007-09. Back then the main way to subscribe to video was cable, with Hulu still a free advertising-based video on demand (AVOD) service (launching subscriptions in 2010) and only Netflix offering a subscription streaming service. Value saves the service.

Video 78
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What Do Companies With Low Net Promoter Score Have in Common?

Retently

You can also learn a surprising amount of tactics and strategies by studying the opposite end of the scale – the world’s least successful companies, from a churn perspective – to compare their common weaknesses and find out what makes their customers so unlikely to recommend them to their peers.

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6 tips for effective restaurant reputation management

BirdEye

This statistic shows that your customers are looking for you online. You must monitor what your customers say about you, respond to their remarks, and use their feedback to improve. Restaurant reputation management refers to the processes you use to track, respond to, and address customer feedback.

Tips 108
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A Guide to Measuring Product-Market Fit with PMF Surveys

Retently

After all, it means that a company has identified its business niche, has found a profitable market, and has a product that is well-liked by customers – the true Promoters. The term product-market fit is relatively recent, being coined by Marc Andreessen in 2007 in his guide for startups, “ The only thing that matters ”.

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16 Popular Review Websites Businesses Should Track

ReviewTrackers

At once the modern take on traditional word of mouth and the new standard for customer feedback , reviews can make or break a business. A number of research studies suggest that online reviews are more trustworthy and useful than branded social media content, advertising, information from salespeople, and even natural search engine results.