Middlesex Consulting

FEBRUARY 19, 2024

According to Investopedia, the term market research refers to “the process of evaluating the viability of a new service or product through research conducted directly with potential customers.” This […] The post Market Research Is Not a One-and-Done Process appeared first on Middlesex Consulting.

Marketing 78

Marketing Consulting Feedback Consumers 78

Middlesex Consulting

JANUARY 16, 2024

Customers buy products and services because they need the outcomes they will receive from owning or using them. When the buyer has a choice, they will buy from the company that delivers the most benefits for the lowest cost.

Loyalty 78

Loyalty Consulting Customers Company 78

Retently

MAY 26, 2023

If you’re part of a brand management or customer success consultancy, Net Promoter Score® could be the all-in-one customer satisfaction metric you’ve been looking for. Use NPS to quickly and efficiently calculate each client’s customer satisfaction level and you’ll find it easy to demonstrate the positive effects of your work as a consultant.

Net Promoter Score 146

Net Promoter Score Consulting NPS Customer Success 146

Experience Investigators by 360Connext

JANUARY 30, 2024

In previous roles, Michelle developed and led two CX practices in the Professional Services (Crowe) and Printing/Manufacturing (Lexmark) industries and was a CX Design consultant and the Sr. Prior to starting her CX adventures, she spent 15 years in Product Development, designing laser printing devices. Michelle holds 6 U.S.

Government 143

Government Customer Experience Professionals Contact Center Connections 143

Middlesex Consulting

NOVEMBER 8, 2023

If you make tangible products and have been in business for more than seven or eight years, you have legacy products in your installed base. That is fine because industrial OEMs expect after-sales service to generate eight to 10 times the original sales revenue during the product’s lifetime.

Consulting 78

Consulting Sales Industry Financial 78

Middlesex Consulting

DECEMBER 4, 2023

If you are responsible for pricing in an OEM business, you have three major revenue streams: finished products, spare parts, and services and service contracts. In 2023, I spent many days pouring through […] The post Why Pricing Services is Critical to OEMs Performance appeared first on Middlesex Consulting.

Consulting 78

Consulting Consumers Marketing 78

Micah Solomon

OCTOBER 11, 2018

The author, Micah Solomon, is an author, consultant, influencer, keynote speaker, and trainer in customer service, customer experience, customer service culture, and hospitality. Last week, I suggested quick wins that could improve your customer service and customer experience. [Originally published in Forbes.com.

Customer Experience 256

Customer Experience Customer Service Hospitality Hotels 256

ECXO

AUGUST 9, 2023

Professional services (PS) and consulting is critical to client experience. From a client perspective firm offering CX-related PS / consulting – in enterprise technology, telecoms, electronics, and beyond – are superficially similar. Clients assume service and product quality. They’re a given. Let’s continue.

Consulting 98

Consulting Competitive Advantage Culture Touchpoint 98

Middlesex Consulting

APRIL 13, 2023

Tony Ulwick, founder and CEO of Strategyn, has been studying and consulting on jobs to be done for more than 30 years. During a recent webinar, he said, “Your product [or service] needs to be 15% more effective for customers to switch.”

Consulting 78

Consulting Study Customers Loyalty 78

Beyond Philosophy

DECEMBER 8, 2023

Loyal customers intentionally choose your product or service because they have a genuine emotional connection with your brand. It’s a decision made almost unconsciously, and individuals might struggle to explain why they chose your product. Click here to learn more about Beyond Philosophy’s Suite of Services.

Loyalty 88

Loyalty Airlines Consulting Financial 88

CSM Magazine

OCTOBER 16, 2023

his is where HR consultancy services step in, providing a range of specialized offerings to streamline human resource management, ensuring compliance and efficiency. This article delves into the core services these consultancies provide and why they’re becoming an indispensable asset for modern businesses.

Consulting 52

Consulting Culture Employee Engagement Leadership 52

COPC

APRIL 1, 2024

This pursuit includes engaging employees, reducing operational costs, and boosting product and service performance. In our consulting work, we have seen a dramatic increase in organizations deploying these virtual guides for self-paced, continuous training sessions.

Customer Experience 89

Customer Experience Contact Center Gamification Chatbots 89

ShepHyken

SEPTEMBER 14, 2021

Shep Hyken interviews John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine. Your customers don’t want your products, they want solutions to their problems. ” About: John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine. Shep Hyken ?is

Consulting 151

Consulting Customer Journeys Marketing Training 151

Middlesex Consulting

DECEMBER 13, 2022

Your customers buy products like the ones you manufacture because they have a limited number of outcomes they must achieve. Furthermore, you and most of your competitors’ products can deliver these outcomes at approximately the same cost. The big question then is, “why do they choose one of the products over all others?”

Sales 78

Sales Consulting Brands Customers 78

Beyond Philosophy

MAY 4, 2023

Several readers and listeners of the podcast have reached out to me recently, asking for advice on how to start a consultancy. After over two decades with my global Customer Experience consultancy, it occurred to me that I have a lot of advice on the topic, which I boiled down into the 10 rules for building a successful consultancy.

Consulting 78

Consulting Social Media Examples Customer Experience 78

ShepHyken

JULY 9, 2021

This week we feature an article by Davis Nguyen, the founder of My Consulting Offer. All company leaders know that their customers are the lifeline of their business — without loyal customers who would rather choose your product or service over one of your competitors, your business could ultimately become stagnant and fail.

Tips 133

Tips Social Media e-support Consulting 133

Middlesex Consulting

JUNE 23, 2022

Harvesting Revenue and Profit from Older Products I like to break the services the OEM provides to its customers into two groups: The services that are used during the complete product lifecycle. The services associated […].

Consulting 78

Consulting Groups Customers Strategy 78

BirdEye

DECEMBER 8, 2023

Top corporate reputation management service providers Measuring the effectiveness of your corporate reputation management FAQs about corporate reputation management Transform your corporate reputation management strategy with Birdeye What is corporate reputation? Reputation Management Consultants 6. NetReputation.com 4. Reputation X 7.

Strategy 116

Strategy Management Social Media Brands 116

CSM Magazine

FEBRUARY 1, 2024

The solution is part of a wider Wellbeing Programme from Sabio which includes psychology-based discovery, Consultancy Services and ongoing strategic Success Management. The Companion is part of a three-pronged wellbeing service which includes Consultancy and Success Management.

Social Media 52

Social Media Consulting Innovation Culture 52

Retently

JUNE 28, 2023

Placed next to each other, most people would select the more expensive product as the better one, even if it isn’t. If two identical products were placed in front of each other – one priced at $49.99 The pricing strategy of offering a more expensive product than competitors is often referred to as price-quality signaling.

Customer Satisfaction 146

Customer Satisfaction Net Promoter Score Fashion B2C 146

SurveySparrow

JUNE 21, 2023

In today’s fast-paced and highly competitive business environment, the role of a Customer Experience Consultant, often shortened to CX consultant, is becoming increasingly significant. To ease the work of a CX consultant, SurveySparrow offers customer satisfaction surveys to know how happy your customers are with your product.

Consulting 52

Consulting Metrics Customer Journeys Customer Experience 52

CSM Magazine

APRIL 4, 2024

Affiliates, also known as partners or publishers, leverage their online presence, audience reach, and marketing expertise to promote products or services on behalf of brands. Brands must offer competitive commission rates that incentivize affiliates to invest time and resources in promoting their products or services.

Marketing 52

Marketing e-support Case Study Resources 52

Bill Quiseng

DECEMBER 13, 2021

Real customer loyalty is built on service so great that customers return again and again, raving to others along the way. This week guest blogger Karen Hertzberg offers three QUI strategies to improve your service to keep customers coming back. Excellent customer service is one of the best ways to achieve this goal.

Customer Retention 173

Customer Retention Customer Service B2C Customer Service Strategies 173

Middlesex Consulting

MARCH 31, 2022

For industrial companies, product sales and margins are in a declining cycle. Fortunately, aftermarket service revenue is delivering the needed boost. When customers consider purchasing any service or product, they calculate the value they receive from each option. Still, owners and executives are demanding growth.

Consulting 78

Consulting Sales Industry Company 78

ShepHyken

APRIL 6, 2021

Shep Hyken interviews Jeff Toister , a customer service author, consultant, and trainer. A customer doesn’t buy a product or service. 3) Recover from any service failures. . 3) Recover from any service failures. . An Amazing Customer Experience, Guaranteed . Top Takeaways: . They buy a solution.

Advertising 145

Advertising Consulting Brands Tips 145

Middlesex Consulting

JULY 19, 2022

When planning a digital transformation for your business, the priority is frequently to increase employee productivity or reduce other operating costs. Unless you have already migrated into the world of Product as a Service (PaaS), Robot as […].

Strategy 78

Strategy Consulting Sales 78

2020 Research

NOVEMBER 17, 2023

It allows participants to openly share insights about their lives, dreams, and frustrations and, most importantly, shed light on how brands or products can become more relevant. Certain topics can be personal or uncomfortable, especially when discussing sensitive areas like personal care products.

Tips 105

Tips Retail Consumers Policies 105

ShepHyken

JANUARY 28, 2024

Each week, I read many customer service and customer experience articles from various resources. My Comment: After all the research that has come out about customer experience and service being as important as the products companies sell, it surprises me that some organizations still feel CX is a discretionary spend.

Customer Service 65

Customer Service Customer Journeys Trends Study 65

BirdEye

OCTOBER 26, 2023

They are a powerful tool for businesses to gain credibility, build trust, and promote their products and services. The panel discussion, hosted by Lauren Schwab, featured Nicole Woody, Owner and Founder of Orange Fish Consulting, and Zach Chambers, Channel Sales Director at Birdeye. Online reviews are a goldmine of insights.

Brands 116

Brands Multi-Channel Consulting Report 116

Pretium Solutions

OCTOBER 26, 2023

The Export Markets Development Grant’s purpose it to encourage the creation, development and expansion of foreign markets for Australian-produced products and services. The EMDG is about showcasing the amazing things Australian businesses have to offer on an international stage.

Marketing 59

Marketing Tourism Government Financial 59

BirdEye

APRIL 19, 2023

It might be something in high demand, like a handyman service. You want to make sure that you are able to easily keep up with the demand for your products and services, as well as the additional costs. Pet grooming If you love animals and don’t mind a little bit of a mess, a pet grooming service is the way to go.

Social Media 97

Social Media Consulting Ecommerce Financial 97

Beyond Philosophy

AUGUST 27, 2022

06:31 We discuss how intuition plays a role in my Apple product obsession. The Financial Times selected Beyond Philosophy as one of the best management consultancies for the last four years in a row. Click here to learn more about Beyond Philosophy’s Suite of Services. Follow Colin on LinkedIn and Twitter. How can we help?

Consulting 141

Consulting Video Resources Financial 141

Totango

JANUARY 22, 2024

At the intersection of product, customer, and business insights, CS is uniquely positioned to steer businesses through these changing environments. CSMs will devote more time to coaching and helping customers measure their product or service’s value in pursuit of their desired outcomes, and less time on tactical tasks.

Customer Success 94

Customer Success Consulting Customers Leadership 94

BirdEye

FEBRUARY 14, 2023

That’s why working with online reputation management consultants is essential for businesses to stay competitive in today’s market. In this blog article, we explore why working with an online reputation management consultant is beneficial, how they can improve your reputation, and what to look for in a consultant.

Consulting 97

Consulting Management Social Media Multi-Channel 97

CSM Magazine

APRIL 19, 2023

makepositive, Sabio Group’s specialist Salesforce CRM consultancy, has been named Leader in three out of the six quadrants of the ISG Provider Lens Salesforce Ecosystem Partners Study for the UK. It specialises in a wide range of services, including consulting, implementation, training, and support.

Study 52

Study Consulting CRM Groups 52

2020 Research

APRIL 17, 2023

Brand monitoring also provides valuable insight into customer satisfaction levels, which helps companies improve their products or services as their customers’ needs and wants shift. By understanding how customers experience your brand, products, or services and adapting to their needs, you can foster stronger relationships with them.

Brands 89

Brands Comparison Consulting ROI 89

Middlesex Consulting

MAY 18, 2022

When a company reaches a maturity level where they do not oversell products and services but instead delivers slightly more than it promised, and when they finally make a mistake, they recover quickly, professionally, and hassle-free; customers do not have any reason to worry […].

Consulting 78

Consulting Customers Company Loyalty 78