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You’re Not Competing In The Category You Think You Are! (How to Find Out)

C3Centricity

The first step is to identify the Category in which you are competing. If you haven’t yet had the chance to read last week’s post ( “Customer Centricity is Today’s Business Disruptor, Insights its Foundation”) I suggest you do this first, as background to this post.

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3 Steps to Measure CX Impact and Align Your C-Suite Around Experience

Customer Bliss

To build support and consensus around the practice of customer experience, I often tell my coaching clients that the very first thing that you must do is: you’ve got to ring the money bell. That’s how good you were at acquisition. Let’s say you’re selling five product categories.

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How Can You Provide Better Service For Your Clients?

C3Centricity

How Can You Provide Better Services For Your Client? The answer is actually in the question itself if you look closely. You’d be amazed how many brands are not competing in the category in which they think they are. Let me give you some examples. Are you sure about yours?

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When Does an NPS Response Expire and can be Dismissed?

Retently

One of the biggest benefits of Net Promoter Score® is that it gives you timely, relevant customer feedback when you need it most. With this feedback, you can make changes and improvements to your product or service. Can you still rely on feedback from months or years ago to guide your customer satisfaction priorities?

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Is the Future of Retail, Physical or Virtual?

C3Centricity

Denyse Drummond-Dunn · Is the future of retail in the stars? Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”. Will the future of retail be without physical outlets? I remember having a very interesting discussion with a new client a couple of years ago on exactly this topic.

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The Future of Retail is in the Stars (or is it the Cloud?) Testing

C3Centricity

Customers will always need to see and try before they buy in numerous categories. So are retail outlets really essential for every category? However, with the move of most major supermarket chains to offer online stores too, plus a few successful online only stores, such as Amazon in the US and Ocado in the U.K. Source: USA Today.

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COVID-19 Makes Journey Mapping More Important Than Ever. Here’s How to Build One.

Experience Investigators by 360Connext

If you have a journey map, I hope you are using it. COVID-19 and the ongoing fallout from it — remote teams, changing budgets, new family dynamics — are competing for your attention, but don’t let your journey map collect dust right now. If you’re ready to build a customer journey map, I commend you.