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Customer Research Uncovered: Navigating the Path to Consumer Clarity

Beyond Philosophy

The pandemic resulted in an acceleration of the digital transformation of analog experiences at an unprecedented pace, changing the way people communicate, work, and shop. Next, double-digit inflation in all areas of consumer goods has wreaked havoc on consumer spending habits. Second, do not treat this as a one-shot exercise.

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Is your brand meeting consumer expectations during the cost-of-living crisis?

Maru Group

We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress. We found this is an opportunity for individual brands to stand up and be counted on when consumers need it most.

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Are retailers nimble enough to give consumers what they need and want right now?

PK

The first task is to look to consumers and ask, how can we address their most pressing needs? In considering how to help retailers respond to the current crisis, four major themes in consumer sentiment emerge: Consumers are feeling uncertain, stressed, and anxious. Consumers are looking to decrease close physical interaction.

Retail 98
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Customer Journey Mapping Examples for Beginners

InMoment XI

Having a cross-departmental team is vital to gaining the kind of understanding that is the whole point of the exercise. They’re likely finding you, and communicating with you, in different ways depending on demographic and psychographic variables. At the same time, don’t let the exercise become overwhelming.

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Peloton Ad Shows Power of Consumer Perception

NetBase

Peloton’s viral exercise bike ad shows the power of consumer perception, and the importance for brands to monitor social analytics to maintain brand – and stock – health. And then its exercise bike ad went sideways. And certainly didn’t demonstrate consumer understanding. The Peloton Ad Controversy.

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Consumers’ Values Should Direct High Stakes Crisis Response

NetBase

Hotwire Global understands that consumers’ values should direct any high stakes crisis response, as do other online leaders with their ears to the ground. Crisis Management – Consumer Values Matter. Making Mistakes & Making It Right with Consumers. Peloton Dropped the Exercise Ball. And Peloton didn’t listen.

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What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence

C3Centricity

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. Are your communications relevant and emotionally validating for your customers? But think again. How often do you do it?