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Customer Research Uncovered: Navigating the Path to Consumer Clarity

Beyond Philosophy

Next, double-digit inflation in all areas of consumer goods has wreaked havoc on consumer spending habits. YouGov’s new direct-to-consumer feature allows anyone to sample their surveying tools and conduct research directly. Second, do not treat this as a one-shot exercise. It’s also easy to use.

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Online consumer research panels – A hot topic in every industry

QuestionPro Audience

What are online consumer research panels? Why are online consumer research panels necessary: How listening and capturing authentic insights from your online consumer research panel helps: Shifting online consumer panel insights to action. Different types of online consumer research panels. Definition.

Consumers 191
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Is your brand meeting consumer expectations during the cost-of-living crisis?

Maru Group

We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress. We found this is an opportunity for individual brands to stand up and be counted on when consumers need it most.

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Are retailers nimble enough to give consumers what they need and want right now?

PK

The first task is to look to consumers and ask, how can we address their most pressing needs? In considering how to help retailers respond to the current crisis, four major themes in consumer sentiment emerge: Consumers are feeling uncertain, stressed, and anxious. Consumers are looking to decrease close physical interaction.

Retail 98
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Consumers’ Values Should Direct High Stakes Crisis Response

NetBase

Hotwire Global understands that consumers’ values should direct any high stakes crisis response, as do other online leaders with their ears to the ground. Crisis Management – Consumer Values Matter. Making Mistakes & Making It Right with Consumers. Peloton Dropped the Exercise Ball. And Peloton didn’t listen.

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Peloton Ad Shows Power of Consumer Perception

NetBase

Peloton’s viral exercise bike ad shows the power of consumer perception, and the importance for brands to monitor social analytics to maintain brand – and stock – health. And then its exercise bike ad went sideways. And certainly didn’t demonstrate consumer understanding. The Peloton Ad Controversy.

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Survey Design 101

InMoment XI

When the list of answers in a survey does not accurately reflect or fit all the potential answers of a consumer, the data can be skewed. For example, if you ask, “Do you ALWAYS exercise in the morning?” If someone almost always exercises in the morning, but not every day, they will put “no” which disrupts your data.

Survey 493