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Here’s why the experts think empathy is the key to customer engagement

Comm100

Buzzwords come and go in the customer experience worlds, but while we lose our patience with most, there are some that rightfully stick around. In 2013, Forrester Research landed on one such phrase – the ‘age of the customer’. Customers have more power than ever to get their voice heard and listened to.

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Social “Buy” Buttons and Customer Engagement

Velaro

Customer engagement is being transformed by social media “buy” buttons and ecommerce live chat. Ecommerce live chat is great for customer engagement with site visitors who have a question or need some other assistance– but what about customers who just want to make a purchase and move on?

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3 Case Studies in Successful Social Media Customer Engagement

Win the Customer

In 2013, Dove broadcast this message through social media with a viral video called “Dove Real Beauty Sketches ” that used drawings from a forensic sketch artist to show the difference between the way women describe themselves and how others see them. The strategy has paid off, too.

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TikTok Analytics: The Next Frontier In Digital Engagement

Lithium

It’s possible that it’s been a recent challenge to understand how your brand could fit into this social engagement circus. Now the question has become, how do we keep up, and what makes TikTok analytics different from the “older” and more “traditional” forms of social engagement? A high view count no longer ensures positive engagement.

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Research Agenda 2017: Customer Experiences and Engagement

Esteban Kolsky

I shared with you first the model for Customer Service Usage and Adoption , then the one for Data Usage in the Enterprise , followed by Artificial Intelligence in the Enterprise , and Platforms and Ecosystems. This is the final topic: Customer Experiences and Engagement. Not by any intelligent attempt. True, trust me.

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Research Agenda 2017: Customer Experiences and Engagement

Esteban Kolsky

I shared with you first the model for Customer Service Usage and Adoption , then the one for Data Usage in the Enterprise , followed by Artificial Intelligence in the Enterprise , and Platforms and Ecosystems. This is the final topic: Customer Experiences and Engagement. Not by any intelligent attempt. True, trust me.

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The Value of Customer Experience

Experience Investigators by 360Connext

This Best of 360Connext post was part of the Customer Experience Professionals Association’s 2013 Customer Experience Day celebration. What’s the value of customer experience? Whether by your customers or from within your organization, the value of customer experience can be measured in so many ways.