InMoment XI

JANUARY 13, 2012

Well 2011 is behind us. Depends on the brand you represent. Was it a good year? Was it a bad year? Here’s a little different way of looking at the numbers that could affect your strategy for 2012.

Video 200

Video Marketing Strategy Brands 200

Michelli Experience

MARCH 15, 2017

My water fascination dates back to at least 2011 when I wrote the following…. Of course, there are those sophisticated brands like Fiji or Pellegrino. So, that was what I wrote in 2011 and we all know iPods gave way to streaming audio and smartphones, but how has bottled water done? Beverage Marketing Corp.

Trends 230

Trends Brands Sales Course 230

QuestionPro Audience

MARCH 23, 2018

Core big domestic beer brands like Budweiser, Miller, and Coors were down 3% in 2017, and have been declining every year since 2011. While millennials are passing on big beer brands such as Budweiser, that doesn’t mean they’re drinking less. Millennials are saying sayonara to the big beer industry. Not anymore.

Industry 150

Industry Study Innovation Report 150

ShepHyken

MARCH 18, 2024

by Dan Gingiss (Dan Gingiss) Today, your customers compare you to every customer experience they have with every other brand. They no longer compare you to direct competition but to the best experience they have from any company or brand. And beyond loyalty is a brand fan. Do You Know Who Your Competition In Business Really Is?

Customer Service 80

Customer Service Government Employee Experience Video 80

C3Centricity

OCTOBER 26, 2014

However since attachment theory is concerned with how people respond to hurt, separation and threat within relationships, it has less relevance for marketers. Satisfying : Firstly identify which of the five needs your brand or service is looking to fulfill. People often claim that he was against Market Research, but that was not true.

Customer Satisfaction 120

Customer Satisfaction Marketing Advertising Video 120

C3Centricity

OCTOBER 26, 2014

However since attachment theory is concerned with how people respond to hurt, separation and threat within relationships, it has less relevance for marketers. Satisfying : Firstly identify which of the five needs your brand or service is looking to fulfill. People often claim that he was against Market Research, but that was not true.

Customer Satisfaction 120

Customer Satisfaction Marketing Advertising Video 120

C3Centricity

OCTOBER 26, 2014

However since attachment theory is concerned with how people respond to hurt, separation and threat within relationships, it has less relevance for marketers. Satisfying : Firstly identify which of the five needs your brand or service is looking to fulfill. People often claim that he was against Market Research, but that was not true.

Customer Satisfaction 120

Customer Satisfaction Marketing Advertising Video 120

CloudCherry

SEPTEMBER 1, 2019

And, when asked what brand has truly wowed Matt? In this capacity, he has responsibility for product strategy, product management, and product marketing. Hint: It all comes back to K.I.S.S.ing.). Verizon was at the top of his list. They helped him through a particularly sticky tech issue, and the story might surprise you.

Conference 244

Conference Study Sales Leadership 244

QuestionPro Audience

MAY 15, 2018

Royal wedding mania has overtaken the country, and many brands are looking to cash in on the excitement by rolling out royal-focused marketing campaigns. Prince William and Kate Middleton’s 2011 wedding had 23 million U.S. While we may not have a royal family in the U.S., The wedding will take place in St. networks airing it.

Hotels 170

Hotels Social Media Brands Innovation 170

NICE inContact

OCTOBER 21, 2019

Vera Bradley’s customers reflect the colorful vibrance of this popular accessories brand. When Vera Bradley introduced web chat in 2011, customers embraced it wholeheartedly. They are passionate and love sharing photos of the products and how they use them every day.

Abandon Rate 120

Abandon Rate Contact Center Omni-Channel Trends 120

Experience Investigators by 360Connext

MARCH 30, 2021

They affect how we perceive people, brands, products and experiences. What happens if you don’t pay attention to the details of the experiences customers are having with your brand? Not long ago, I tried to sign up for a brand’s mailing list. I was literally asking them to send me their marketing materials.

Customer Journeys 251

Customer Journeys Examples Brands Interaction 251

Customer Bliss

OCTOBER 3, 2019

In today’s episode, I chat with Leslie McNamara , who is the Chief Marketing Officer and Managing Director in workforce development at Citi Retail Services. In her role, Leslie merges workforce development with marketing, working directly with retailers. Good Customer Experience Starts With Your Internal Culture.

Culture 147

Culture Customer Experience Retail Resources 147

Brandwatch CX

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Social Media 98

Social Media Video Advertising Marketing 98

C Space

JULY 27, 2020

The Brand Move Roundup – July 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. EDT with 4.48

Brands 52

Brands Transportation Fashion Sports 52

Inbenta

AUGUST 11, 2022

The report provides an overview of the latest advancements in conversational AI and identifies four vendors that are making an impact in the market. Inbenta’s Neuro-Symbolic AI and Natural Language Processing technology automates customer interactions, improves customer satisfaction and brand loyalty and offers a far superior user experience.

Report 64

Report Chatbots Ecommerce Travel 64

ShepHyken

MAY 3, 2019

No matter how big your company is today, or how well your brand is faring, it’s a fact that you always have room to improve your relationship with your customers. One effect of the digital transformation has been the erosion of the traditional definition of brand loyalty. Jaime Bailey is the Vice President of Marketing at VHT.

Loyalty 116

Loyalty Effort Score Social Media Omni-Channel 116

Beyond Philosophy

JULY 9, 2015

The demand for corporate social responsibility continues to sweep the brand marketplace. According to new research from Nielsen, corporate social responsibility is important as a benefit to positive branding efforts. We also know for your brand reputation positive press is key. Competition in the marketplace is fierce.

Brands 60

Brands Net Promoter Score Effort Score Case Study 60

C Space

AUGUST 4, 2020

The Brand Move Roundup – August 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. from May and down 0.7%

Brands 40

Brands Advertising Retail Report 40

Beyond Philosophy

FEBRUARY 19, 2019

A Customer Experience focus is a necessity of survival in today’s hyper-competitive and disrupted retail market. Professor Kahn co-hosts a weekly program on Sirius XM Channel 132 called “Marketing Matters.” Baker Retailing Center from 2011 to 2017, where she witnessed retail chaos firsthand. People go to a retailer to have fun.

Retail 142

Retail Competitive Advantage Leadership Examples 142

BirdEye

OCTOBER 31, 2023

Reputation management is the process of shaping public perceptions of a brand. It’s about fostering positive brand awareness, growing favorable public sentiment, and addressing any negative impressions. How companies manage their online reputation determines their ability to grow in a competitive market.

Company 109

Company Management Social Media How To 109

SurveySparrow

APRIL 8, 2021

If knowledge is power, then in business, market knowledge is a superpower! Business without market research is similar to pizza without cheese (ignore if you don’t like cheese)! You can’t imagine running a business successfully without gaining knowledge about the market trends. What is Quantitative Market Research?

Survey 52

Survey Marketing How To Software 52

Experience Investigators by 360Connext

NOVEMBER 20, 2014

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011. According to a Deutsche Bank report , during the last decade the SaaS category grew 11X in market cap value, and its share of the total software market capitalization grew from 2% to 14%.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

CSM Magazine

SEPTEMBER 29, 2022

In order to best service the increasing number of calls, Infinity recommends that utilities providers take the following steps: Upskill Call Agents : brands should consider investing in tools that can give them real-time insights into how call agents are handling calls. About Infinity.

Data 52

Data Average Handle Time Telecommunications Automotive 52

ShepHyken

SEPTEMBER 10, 2021

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ). Use cross-channel marketing to deliver connected brand experiences.?

Customer Experience 100

Customer Experience Self Service Advertising Customer Expectations 100

Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76

B2B Marketing Customer Experience Touchpoint 76

Help Scout

AUGUST 1, 2018

When we founded Help Scout more than seven years ago, we did so not because there was a lack of good customer service products in the market — there were several — but because there wasn’t one that mirrored our values. But what they do have is a unique passion for an underserved subset of the market. This was our view of the market.

Marketing 40

Marketing How To Fashion Sports 40

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. It blurs the lines between customer service, marketing, and even sales. SocialSprout’s research claims that 89% of social media messages from brands go ignored. Social Proof. Sounds more like 4.5

Social Media 87

Social Media Self Service Customer Service Marketing 87

Beyond Philosophy

NOVEMBER 15, 2019

Different from actual prices, Price Image is the reputation that a store or brand has for being high- or low-priced. In other words, Price Image is the intersection of price and brand. For example, a story ran in The Denver Post several years ago about the opening of another market, Trader Joe’s, which has a low Price Image.

Consulting 120

Consulting Brands Airlines Examples 120

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. Nearly every department from buying, marketing, store operations, etc. were suddenly able to use the data to make better decisions.

Loyalty 40

Loyalty Marketing Loyalty Programs Brands 40

delighted

MAY 20, 2022

While 9 out of 10 startup founders say they collect customer feedback in some capacity, nearly a quarter of respondents (23%) said they only know moderately well what their customers expect from their brand, products or service. Delighted is one of the fastest and easiest ways to collect and act on customer feedback.

Customer Experience 88

Customer Experience Net Promoter Score Effort Score Feedback 88

West Monroe

JULY 24, 2017

As you move into this world of big data-driven marketing, though, it is critical to understand exactly what is out there and exercise caution in how you use it. Sources: Kosinski et al 2013, Chittaranjan et al 2011, Epp at al 2011. This has tremendous potential for marketers.

Data 51

Data Marketing CRM Advertising 51

Brandwatch CX

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. 91% of retail brands use 2 or more social media channels. The internet has 4.2 billion users. There are 3.03

Social Media 111

Social Media Video Advertising Marketing 111

Comm100

FEBRUARY 1, 2023

74% of Gen Z believe that convenience is more important than brand , meaning that offering better support options for students becomes a competitive edge for schools. 90% of consumers say that when they interact with a brand online, they expect an immediate response.

Effort Score 229

Effort Score Wait Times Video Communication 229

NetBase

DECEMBER 11, 2019

And other brands would do well to follow suit. And in 2011, it’s infamous “Don’t Buy this Jacket” Black Friday ad was a lecture on just that. Is it a marketing ploy? They are mostly in love with the brand. The brand’s five-part pledge clarifies the longevity of consumers’ attraction: REDUCE. Let’s see why that is!

Apparel 52

Apparel Consumers Fashion Retail 52

Bill Quiseng

MARCH 7, 2016

In 2011, An American Express survey found that Americans tell an average of 9 people about good experiences and 16 people about poor experiences. I am going to be watching from afar to see how this move bodes for this big brand. Will this move continue to put them at the top of highly regarded brands for service or will it wreck it?

Social Media 60

Social Media Brands Customer Service B2C 60

Avaya

OCTOBER 31, 2016

In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. If you think back (even as recently as 10 years ago), organizations didn’t use much marketing technology in order to achieve their objectives. Now that we’re just shy of 2017 (how time flies!)

Technology 40

Technology Marketing Social Media Entertainment 40

NetBase

JANUARY 7, 2020

Here’s how it looks and why every brand, including celebrity-backed concerns, will want to capture every bit of insight it offers. Social listening helps amplify any product’s messaging, but with celebrity items, brands are often able to create a purchase frenzy. Marketing celebrity products may seem easier – and it is, in a sense.

Trends 73

Trends Consumers Sports Marketing 73