Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” consumer #brand #Marketing Click To Tweet. CORPORATIONS ARE BRANDS TOO!

Brands 248

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 249

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 252

Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.

C3Centricity

Marketing is a great profession and the marketing 5Ps is the code by which we live. I’ve worked in or with marketing teams for almost my whole career and I am passionate about brand building. Because marketers simply don’t always ask the right questions!

Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. In this webinar, Natasha Husein, Product Marketing Manager at classroom learning technology company, Clever, will present her strategy for branding Clever Academy, and creating customer champions that drive widespread program adoption across its broad user base.

The Future of Brand Building is Customer Centricity

C3Centricity

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?”

Clues to a Remarkable Brand Story

C3Centricity

The post Clues to a Remarkable Brand Story appeared first on C3Centricity. Stories exist in all cultures. They have developed down through the ages as a means of transferring knowledge, long before books and now the web enabled their storage.

Brands 334

Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. Is it Time to Do Away with Market Research Departments? . Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs? .

Brands 299

Marketers, Do You Know Everything You Should? From the 5Ps to the 7Qs.

C3Centricity

Marketing is a great profession. I’ve worked in or with marketing teams for most of my career. The post Marketers, Do You Know Everything You Should?

Brands 342

Time to Team Up? How Partner Marketing Can Help Your Brand

QuestionPro Audience

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world.

Brands 267

How to Create Strong Community Personas

Speaker: Carrie Melissa Jones, Community Consultant

Ever wonder how to build effective community personas? Join Vanilla Forums on Tuesday, June 16th at 12 PM ET as Carrie Melissa Jones, Co-Author of Building Brand Communities, clears away the noise around community personas and gives you a method for doing member research to refine your personas.

How to Update Your Marketing with a Customer First Strategy

C3Centricity

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers.

Focusing Your Brand Strategy with Marketing Surveys

GetFeedback

The top questions to ask when developing a brand positioning strategy—and few ways marketing surveys can help you answer them. Articles

7 Secrets to Business Growth from Leading Global Brands

C3Centricity

Most marketers will soon be leaving on their annual vacation and are realising just how little time they will have left to meet them when they return. Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast!

Brands 245

Ten Market Research Myths that Harm Your Brand

QuestionPro Audience

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. MARKET RESEARCH TAKES A LONG TIME.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Marketing Solutions to More Actionable Insights

C3Centricity

Marketing depends upon actionable insights to satisfy and delight their customers. The post Marketing Solutions to More Actionable Insights appeared first on C3Centricity. How comfortable are you with your own process and the actionability of the results?

How to Use Marketing Quotes to Inspire and Catalyse Action

C3Centricity

C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. [.]. The post How to Use Marketing Quotes to Inspire and Catalyse Action appeared first on C3Centricity. Posts which include quotes are amongst the most shared on social media.

Brand Marketing: The Importance of the Millennial Influencer

Joe Rawlinson

Millennials, while many of their habits and routines may annoy the older generations, are vital to brand marketing. Imagine gathering those characteristics of this group of people and focusing their energy on a specific company brand. Marketing Tips

Take your Network of Brand Advocates Global with Localized Marketing

Influitive

While email blasts tend to go out to thousands of people, The post Take your Network of Brand Advocates Global with Localized Marketing appeared first on Influitive. Advocate Engagement Customer Marketing Finding Your Advocates Uncategorized brand advocates global advocates global content marketing global content marketing strategy localized marketing

The Health of the Contact Center: Are You Ready for 2019?

Brands like Sephora are racking up accolades both in-store and online with corresponding benefits. in the form of increased market share and revenue. center, showing that brands are willing to do—and spend—what it takes to create loyal customers. Many brands aren’t.

How Marketers Can Benefit From More Than Technology: Modern Marketing

C3Centricity

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. How we marketers can relinquish our well-established thoughts and actions to make our businesses grow more profitably. The same is true for brands.

Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.

Brands 277

How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer

C3Centricity

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. WHO ARE OUR BRAND’S CUSTOMERS?

One Brand Who Used Market Research to Crush the Competition

QuestionPro Audience

I’m going to let you in on a deep, dark secret: there are still companies who do not conduct market research. Now for a company who does use market research. The first Nest product was a home thermostat, which they chose after conducting market research. That’s a big market. ”.

Brands 229

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

brand equity. in customer experience in its market. for leading brands. If Artificial Intelligence (AI) for the overall business is a red hot. topic in C-suites, AI for customer engagement is white hot. wonder professionals, who had removed AI from their resumes, are.

How to market great hospitality brands with text analytics

Keatext

The post How to market great hospitality brands with text analytics appeared first on Keatext. Marketing marketing

How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy

MaritzCX

Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them.

Branded Customer Experience Delivery

Michelli Experience

Unique Value, Elasticity, and Branded Customer Experience. Long before the iPod, iPad, and iPhone, there was an “I” brand from my youth that had a strong and unique brand image. That prompted me in June to blurt out to friends, “This has to be a marketing gimmick.”.

Brands 130

Sometimes Marketing Misalignment Erodes Brand Trust

Andrew Mcfarland

A recent article by Shep Hyken about how unethical marketing damages brand reputation struck a chord. Customer Loyalty Alignment Ethics Incompetent Marketing Misalignment Shep Hyken Unethical

Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands.

Trends 211

How to Create a Brand Identity Your Customers Are Most Interested In

CX Journey

Coming up with a brand identity isn’t an easy task. Ideally, a strong brand identity will mesh both your needs and those of your customer. 77 percent of B2B marketers say that proper branding plays a big role in company growth.

Brands 280

Best Marketing Quotes of 2015 & their Implications for Your Business

C3Centricity

The post Best Marketing Quotes of 2015 & their Implications for Your Business appeared first on C3Centricity. Happy New Year to all C³Centricity Readers! First some exciting news for you. We are updating the Members area of our website, with a whole new look and feel.

How the Best Marketers are getting More Actionable Insights

C3Centricity

The topic was “Insight into Action with Impact” One of the things that I loved about the workshop was that marketing was invited too. Insight development is too important to be left to the market research team alone. MRX #Marketing #Insight Click To Tweet.

Halloween Scares & Solutions for Marketing

C3Centricity

So what does that have to do with marketing? Apart from the obvious effort of many companies to include the pumpkin shape, flavour or aroma in almost every product they make, at least in the US, marketing too has its scary moments doesn’t it? What scares you marketers the most, or to put it another way, what keeps you up at night? Big data and analytics, with how they will impact predictive modelling and the marketing mix. Global marketing. Marketing ROI.

Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. CMO #Marketing Click To Tweet. Forbes #CMO #Marketing Click To Tweet.

Marketers, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? CMO #Marketing Click To Tweet.

How smart brands measure customer intelligence ROI

Vision Critical

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions.

ROI 276

Do Customers See Themselves in Your Brand Identity?

Experience Investigators by 360Connext

This is such an amazing example of experiential marketing. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. The best experiences are all about identity of both the brand and the customers.

Brands 270

Is it Time to Do Away with Market Research Departments?

C3Centricity

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? 10 Steps to Reinventing Your Market Research Department.