Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. Is it Time to Do Away with Market Research Departments? . Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs? .

Brands 272

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 249

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 206

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

C3Centricity

Marketing is an old profession. With the advent of digital marketing in the early 80’s, many companies began to take a serious look at their marketing. The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity.

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

brand equity. in customer experience in its market. for leading brands. If Artificial Intelligence (AI) for the overall business is a red hot. topic in C-suites, AI for customer engagement is white hot. wonder professionals, who had removed AI from their resumes, are.

Goodbye CMOs, Your Time is Up: From Brand Building to Business Growth

C3Centricity

In a recent interview with Marketing Week their global vice-president of creative claims that it has “broadened” the company’s approach to marketing. HOW MARKETING HAS CHANGED. Marketing is an old profession. BRAND BUILDING. MOVE BEYOND BRAND BUILDING.

Brands 243

Clues to a Remarkable Brand Story

C3Centricity

The post Clues to a Remarkable Brand Story appeared first on C3Centricity. Stories exist in all cultures. They have developed down through the ages as a means of transferring knowledge, long before books and now the web enabled their storage.

Brands 327

Time to Team Up? How Partner Marketing Can Help Your Brand

QuestionPro Audience

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world.

Brands 270

7 Secrets to Business Growth from Leading Global Brands

C3Centricity

Most marketers will soon be leaving on their annual vacation and are realising just how little time they will have left to meet them when they return. Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast!

Brands 210

Marketers, Do You Know Everything You Should? From the 5Ps to the 7Qs.

C3Centricity

Marketing is a great profession. I’ve worked in or with marketing teams for most of my career. The post Marketers, Do You Know Everything You Should?

Brands 342

The Health of the Contact Center: Are You Ready for 2019?

Brands like Sephora are racking up accolades both in-store and online with corresponding benefits. in the form of increased market share and revenue. center, showing that brands are willing to do—and spend—what it takes to create loyal customers. Many brands aren’t.

Ten Market Research Myths that Harm Your Brand

QuestionPro Audience

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. MARKET RESEARCH TAKES A LONG TIME.

How to Update Your Marketing with a Customer First Strategy

C3Centricity

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers.

How Marketers Can Benefit From More Than Technology: Modern Marketing

C3Centricity

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. How we marketers can relinquish our well-established thoughts and actions to make our businesses grow more profitably. The same is true for brands.

Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.

Brands 276

Study: The Health of the Contact Center

Brands like Sephora are racking up accolades both in-store and online with corresponding benefits. in the form of increased market share and revenue. center, showing that brands are willing to do—and spend—what it takes to create loyal customers. Many brands aren’t.

Marketing Solutions to More Actionable Insights

C3Centricity

Marketing depends upon actionable insights to satisfy and delight their customers. The post Marketing Solutions to More Actionable Insights appeared first on C3Centricity. How comfortable are you with your own process and the actionability of the results?

Brand Marketing Awesomeness for #PrideMonth

NetBase

The month of June offers brands a positive and vibrant way to connect with audiences for Gay Pride festivities. But to #brightside it, this year, like each year preceding it, is shaping up to be the best year yet from a brand awareness perspective. .

How to Use Marketing Quotes to Inspire and Catalyse Action

C3Centricity

C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. [.]. The post How to Use Marketing Quotes to Inspire and Catalyse Action appeared first on C3Centricity. Posts which include quotes are amongst the most shared on social media.

How to market great hospitality brands with text analytics

Keatext

The post How to market great hospitality brands with text analytics appeared first on Keatext. Marketing marketing

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

sales or marketing change in the past 12 to 18. external brand perception as the cause. are important to informing sales and marketing. strategies evolve based on market changes. provides insights that are relevant to product, sales, marketing, and nearly every other.

One Brand Who Used Market Research to Crush the Competition

QuestionPro Audience

I’m going to let you in on a deep, dark secret: there are still companies who do not conduct market research. Now for a company who does use market research. The first Nest product was a home thermostat, which they chose after conducting market research. That’s a big market. ”.

Brands 230

5 Best Influencer Marketing Tactics to Amplify Your Brand’s Presence

NetBase

Influencer marketing tactics are not intuitive. There are many assumptions around what the right influencer can do for your brand, once s/he has been identified and hired to work for you. Your brand doesn’t need to work with influencers. Influencer Marketing Amplification.

Take your Network of Brand Advocates Global with Localized Marketing

Influitive

While email blasts tend to go out to thousands of people, The post Take your Network of Brand Advocates Global with Localized Marketing appeared first on Influitive. Advocate Engagement Customer Marketing Finding Your Advocates Uncategorized brand advocates global advocates global content marketing global content marketing strategy localized marketing

7 Indicators Your Brand’s Marketing Requires Rethinking

NetBase

Brand marketing isn’t easy. Rather, exceptional brand marketing isn’t. How do you know if your brand’s marketing requires rethinking? Your Brand’s Last Marketing Refresh Happened Long Ago. A new marketing day was born. Marketing

The Rise of the Customer Marketer

How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer

C3Centricity

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. WHO ARE OUR BRAND’S CUSTOMERS?

Branded Customer Experience Delivery

Michelli Experience

Unique Value, Elasticity, and Branded Customer Experience. Long before the iPod, iPad, and iPhone, there was an “I” brand from my youth that had a strong and unique brand image. That prompted me in June to blurt out to friends, “This has to be a marketing gimmick.”.

Brands 130

How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy

MaritzCX

Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them.

Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands.

Trends 212

The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

affects brand loyalty. More than 1,000 marketing and. how to build brand loyalty to. their brand, but 58 percent admit. value to sales, marketing, IT, product development and. New study reveals that companies must first focus on themselves.

How #socialmedia is changing the marketing landscape

QuestionPro Audience

As these platforms keep on developing quickly, they become significant bits of the online design and experience that reshape how brands engage with their consumers. In the world of business, marketing has always been of primary importance.

How to Create a Brand Identity Your Customers Are Most Interested In

CX Journey

Coming up with a brand identity isn’t an easy task. Ideally, a strong brand identity will mesh both your needs and those of your customer. 77 percent of B2B marketers say that proper branding plays a big role in company growth.

Brands 280

5 Ways to Boost Marketing and Sales with Live Chat

Kayako

The past few years have seen live chat completely change the way online businesses carry out marketing and sales. In this piece we will talk about five ways live chat can be instrumental in improving your marketing and sales efforts.

Sales 226

Attention Marketers: Your Campaign Workflow Is NOT A Customer Journey

Kerry Bodine

But then the post shifts from a focus on customers’ needs and behaviors to marketers’ needs and behaviors: “When you reach people with the right information at the right time, you can help them make quicker purchasing decisions. Customer Journeys Marketing The Customer Journey

How to Improve Customer Experience in an Era of Choice

to express delight or dissatisfaction with brands. In a market where companies are fiercely competing for a larger slice of the pie, customer experience is an absolute differentiator and should fast-track to the. opportunities for products, services, and markets.

A Pragmatic Guide To Brand Value

Forrester's Customer Insights

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Wally Olins (of Wolff Olins fame) once characterized the attempt to “chew [brand] […].