Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. Is it Time to Do Away with Market Research Departments? . Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs? .

Brands 275

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 248

Goodbye CMOs, Your Time is Up: From Brand Building to Business Growth

C3Centricity

In a recent interview with Marketing Week their global vice-president of creative claims that it has “broadened” the company’s approach to marketing. HOW MARKETING HAS CHANGED. Marketing is an old profession. BRAND BUILDING. MOVE BEYOND BRAND BUILDING.

Brands 246

How Marketers Can Benefit From More Than Technology: Modern Marketing

C3Centricity

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. How we marketers can relinquish our well-established thoughts and actions to make our businesses grow more profitably. The same is true for brands.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

I remember reading an article in the Financial Times a couple of years ago, that challenged companies to search for a new style of marketer. They weren’t speaking about the current need for marketers to be both creative and comfortable with data. Understand the Market.

Brands 261

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 170

Time to Team Up? How Partner Marketing Can Help Your Brand

QuestionPro Audience

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world.

Brands 270

Clues to a Remarkable Brand Story

C3Centricity

The post Clues to a Remarkable Brand Story appeared first on C3Centricity. Stories exist in all cultures. They have developed down through the ages as a means of transferring knowledge, long before books and now the web enabled their storage.

Brands 326

Ten Market Research Myths that Harm Your Brand

QuestionPro Audience

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. MARKET RESEARCH TAKES A LONG TIME.

The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

affects brand loyalty. More than 1,000 marketing and. how to build brand loyalty to. their brand, but 58 percent admit. value to sales, marketing, IT, product development and. New study reveals that companies must first focus on themselves.

Marketers, Do You Know Everything You Should? From the 5Ps to the 7Qs.

C3Centricity

Marketing is a great profession. I’ve worked in or with marketing teams for most of my career. The post Marketers, Do You Know Everything You Should?

Brands 342

How to Update Your Marketing with a Customer First Strategy

C3Centricity

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers.

How to market great hospitality brands with text analytics

Keatext

The post How to market great hospitality brands with text analytics appeared first on Keatext. Marketing marketing

Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.

Brands 254

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

brand equity. in customer experience in its market. for leading brands. If Artificial Intelligence (AI) for the overall business is a red hot. topic in C-suites, AI for customer engagement is white hot. wonder professionals, who had removed AI from their resumes, are.

How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer

C3Centricity

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. WHO ARE OUR BRAND’S CUSTOMERS?

One Brand Who Used Market Research to Crush the Competition

QuestionPro Audience

I’m going to let you in on a deep, dark secret: there are still companies who do not conduct market research. Now for a company who does use market research. The first Nest product was a home thermostat, which they chose after conducting market research. That’s a big market. ”.

Brands 230

Marketing Solutions to More Actionable Insights

C3Centricity

Marketing depends upon actionable insights to satisfy and delight their customers. The post Marketing Solutions to More Actionable Insights appeared first on C3Centricity. How comfortable are you with your own process and the actionability of the results?

How to Use Marketing Quotes to Inspire and Catalyse Action

C3Centricity

C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. [.]. The post How to Use Marketing Quotes to Inspire and Catalyse Action appeared first on C3Centricity. Posts which include quotes are amongst the most shared on social media.

The Health of the Contact Center: Are You Ready for 2019?

Brands like Sephora are racking up accolades both in-store and online with corresponding benefits. in the form of increased market share and revenue. center, showing that brands are willing to do—and spend—what it takes to create loyal customers. Many brands aren’t.

Why Relationship Marketing is Brand Marketing

Optimove

The post Why Relationship Marketing is Brand Marketing appeared first on Optimove. Highlights from the DMN-Optimove Leadership Dinner.

Branded Customer Experience Delivery

Michelli Experience

Unique Value, Elasticity, and Branded Customer Experience. Long before the iPod, iPad, and iPhone, there was an “I” brand from my youth that had a strong and unique brand image. That prompted me in June to blurt out to friends, “This has to be a marketing gimmick.”.

Brands 130

Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands.

Trends 212

How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy

MaritzCX

Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them.

Study: The Health of the Contact Center

Brands like Sephora are racking up accolades both in-store and online with corresponding benefits. in the form of increased market share and revenue. center, showing that brands are willing to do—and spend—what it takes to create loyal customers. Many brands aren’t.

How to Create a Brand Identity Your Customers Are Most Interested In

CX Journey

Coming up with a brand identity isn’t an easy task. Ideally, a strong brand identity will mesh both your needs and those of your customer. 77 percent of B2B marketers say that proper branding plays a big role in company growth.

Brands 280

10 brand and marketing books to read this year

Qualtrics

Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copious amounts of time and thousands of dollars crafting the perfect brand message for the world.

How To Convince 35 Brand Managers To Focus on Customers, Not Brands - Frank Reactions

Tema Frank

When You’ve Spent Years Building Your Brands, How Can You Learn to Focus on Customers Instead? It’s Time For Multi-Brand Companies to Focus on Customers Instead of Brands. Martin Aubut is the Digital Director at L’Oreal Canada , which owns some 35 brands.

Brands 182

Ten Reasons Why You Should NOT Conduct Market Research

C3Centricity

If you commission or conduct market research, then this post is a must-read. One of the biggest frustrations I remember having when I worked in market research, was a delay in the delivery of materials to be tested. WHEN MARKET RESEARCH IS POLITICALLY MOTIVATED.

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

sales or marketing change in the past 12 to 18. external brand perception as the cause. are important to informing sales and marketing. strategies evolve based on market changes. provides insights that are relevant to product, sales, marketing, and nearly every other.

Best Marketing Quotes of 2015 & their Implications for Your Business

C3Centricity

The post Best Marketing Quotes of 2015 & their Implications for Your Business appeared first on C3Centricity. Happy New Year to all C³Centricity Readers! First some exciting news for you. We are updating the Members area of our website, with a whole new look and feel.

Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. CMO #Marketing Click To Tweet. Forbes #CMO #Marketing Click To Tweet.

Does Your Brand Tracker Consider Your Digital Marketing Strategies?

Chadwick Martin Bailey

It’s critical to know where, when, and how your brand is performing so you can prioritize your marketing resources and investments accordingly—where is your brand resonating most with consumers? conversation rates, new sessions) with traditional brand tracking data (e.g.,

How smart brands measure customer intelligence ROI

Vision Critical

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions.

ROI 276

The Rise of the Customer Marketer

Halloween Scares & Solutions for Marketing

C3Centricity

So what does that have to do with marketing? Apart from the obvious effort of many companies to include the pumpkin shape, flavour or aroma in almost every product they make, at least in the US, marketing too has its scary moments doesn’t it? What scares you marketers the most, or to put it another way, what keeps you up at night? Big data and analytics, with how they will impact predictive modelling and the marketing mix. Global marketing. Marketing ROI.