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Who Wins – Brand Or Customer Experience?

Beyond Philosophy

Back in 2011, Boston College performed an interesting study involving everyone’s favorite energy drink, Red Bull, and the behavior it evoked in study participants. The emotional response to their brand tends towards the extreme, and they play that up beautifully by focusing on presenting the brand characteristics that evoke that response.

Brands 141
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Three tips to better mitigate risk and ensure successful brand launches [for IP professionals]

Clarivate

Trademark research and risk assessment are essential to successfully launch a new brand. When IP professionals provide fast and accurate answers to critical launch questions, they not only help brand owners make more confident business decisions, but they also become invaluable strategic partners.

Brands 52
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Sigma Connected Adopts Encoded Agent Assisted Payments to Further Enhance Both Security and the Customer Experience

CSM Magazine

The Birmingham-headquartered BPO which started out with just 20 full-time staff in 2011 and now employs over 5,000 people in the UK, USA, Australia and South Africa, is using the Encoded solution to streamline payment processes, strengthen the organisation’s security framework and improve the agent and customer experience.

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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

by Dan Gingiss (Dan Gingiss) Today, your customers compare you to every customer experience they have with every other brand. They no longer compare you to direct competition but to the best experience they have from any company or brand. And beyond loyalty is a brand fan. Do You Know Who Your Competition In Business Really Is?

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Revisiting Convenience – Lessons from H20

Michelli Experience

My water fascination dates back to at least 2011 when I wrote the following…. Of course, there are those sophisticated brands like Fiji or Pellegrino. So, that was what I wrote in 2011 and we all know iPods gave way to streaming audio and smartphones, but how has bottled water done? I drink my share of bottled water.

Trends 230
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Brand Move Roundup – May 7, 2020

C Space

The Brand Move Roundup – May 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Heineken bought a minority stake in 2018, injecting £40m into the company.

Brands 52
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K.I.S.S (Keeping it Simple Stupid)

CloudCherry

And, when asked what brand has truly wowed Matt? His first book, The Challenger Sale: Taking Control of the Customer Conversation (Penguin, November 2011), was a #1 Amazon and Wall Street Journal bestseller and has sold more than half a million copies worldwide. Hint: It all comes back to K.I.S.S.ing.).