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Focus on Customer Service in 2010 (Finally?)

Customers Rock!

2010 may just be the year that companies start to focus on their customers and serving them well. Brands are using a focus on customers as a competitive differentiator in their advertisements. Those who are not will fall behind in 2010. Is 2010 the year for a focus on the customer? What do you think?

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Blue Ocean Promotes Amy Bennet Roach to Vice President, Sales and Marketing

BlueOcean

Amy joined the Blue Ocean team as Communications Manager in 2010, bringing with her a wealth of experience in marketing, advertising, communication, and public relations.

Sales 156
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A Belated Thank You To Tony Hsieh

Kerry Bodine

Amazon tells me that I last purchased Tony Hsieh’s book Delivering Happiness on August 26, 2010. I had recently moved back to San Francisco and, after a less-than-fulfilling detour into the world of marketing and advertising, was doing some soul searching about my next career move. The timing was fortuitous.

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47 Incredible Instagram Statistics

Brandwatch CX

Instagram launched on October 6, 2010. The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above). Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform.

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How Learning Is Transforming the CX Landscape

Gainsight

It’s so important today that, according to a 2023 Super Office study, customer experience is now the primary focus to beat out the competition for more than two-thirds of companies—up from only 36% in 2010! And the same study found that CX is the top business priority for companies over the next five years!

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Recession proofing video subscription services

Maru Group

Back then the main way to subscribe to video was cable, with Hulu still a free advertising-based video on demand (AVOD) service (launching subscriptions in 2010) and only Netflix offering a subscription streaming service. The industry is unrecognizable from the Great Recession of 2007-09. The world of 2022 is drastically different.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Aggressive or misleading billing practices Apple, which markets its products using brand-focused advertising, topped the 2013 technology statistics with a Net Promoter score of 65 for iPad, 70 for iPhone and 76 for its range of laptops. The problem lies within CIGNA’s internal policies and its denial to provide the advertised product.