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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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Book Review – Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation

ijgolding

Customers just expect you to be able to deal as effectively with their problems communicated through Twitter as they do over the phone. So why are companies still not dealing with ‘social customer service’ very well? Why do we often find the customer service received via Twitter and Facebook to be less than satisfactory?

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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. The media might be more inclined to show what a large corporation has done, but even if you are a start-up, with no marketing strategy or whatsoever, you can still help.

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What Are the Responsibilities of a Business Project Manager?

Andrew Mcfarland

They also communicate with clients. They create a blueprint for each project, including its scope, anticipated timeframe, resources required, and communication strategy. For example, 2/8/2009 is February 8th in North America, while 2/8/2009 is August 2nd in Europe. Communicate with clients.

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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

A VOC program will also reveal which communication channels your customers prefer. Social media remains one of the best ways to get your consumer feedback on products and services in real-time and build relationships. Use interactions to ask and know each person’s preferred channel within social media.

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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

What the media saw was a company that had nailed all of the elements of the perfect public apology: it was remorseful, concerned with its customers, listening, communicative, and taking action. The incident made Domino’s one of the first companies to take a major hit thanks to social media. Source: YouTube.

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How To Find Business Opportunities in Recession

ThriveableBiz

Four types of customers There’s an excellent 2009 Harvard University study by Professor John Quelch and Research Associate Katherine E. In the age of digital marketing, you can use simple and inexpensive tools like social media to stay in touch with customers and grow your relationship with practical content.

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