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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

A few months ago, no company or business would have thought to prepare for a pandemic. Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different.

Brands 147
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Why We built our Culture Code Early as a Startup

SurveySparrow

It’s “NOT” about “Culture fit,” but about complimenting your culture that defines success…. Back in 2009, when Netflix introduced their Culture Code Deck, they shook organizations all over the world by their roots, & has been viewed more than nineteen million times.

Culture 98
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How to Write a “Relentless” Customer Service Culture Plan

CSM Magazine

The value of their company as a service leader has dropped as they have lost their focus on customer service when Lee Scott took over as CEO in January 2000. When Scott left in January 2009 the stock value was less than when he started as CEO. All three companies provide Relentless Customer Service. No one can challenge them.

Culture 52
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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

Both employee engagement and customer experience are vital elements, and with some effort, it isn’t difficult for companies to build meaningful synergy between them. A telling study by Dimension Data reported that 84% of companies that improved their customer experience saw an uplift in revenue.

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Four of the Most Successful Employee Engagement Strategies Also Drive Customer Experience

CX University

In 2009, survey data supported that in government organizations, the level of employee engagement (or disengagement) in an organization depends on how effectively that organization does the following: 1. The former has helped the company keep employees happy by eliminating antiquated, useless corporate policies and procedures, aka moose.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?