Crafting Compelling Stories: The Key to Unlocking True Customer Engagement
Beyond Philosophy
APRIL 25, 2024
Their low-price but high-quality story is about how the designers find incremental savings and how their engineers find ways to flat pack the products to reduce shipping costs, and so on. These parts of the Ikea story help people understand how to reconcile this conflicting idea of low price and high quality. Click here !
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