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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

Their low-price but high-quality story is about how the designers find incremental savings and how their engineers find ways to flat pack the products to reduce shipping costs, and so on. These parts of the Ikea story help people understand how to reconcile this conflicting idea of low price and high quality. Click here !

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Customers understood how to answer the “How likely are you to recommend…” question. And while Friendster (founded in 2002) paved the way for Myspace, and Myspace (founded in 2003) paved the way for our current social media giants, neither deserve credit in my book for sparking the customer experience discipline.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Customers understood how to answer the “How likely are you to recommend…” question. And while Friendster (founded in 2002) paved the way for Myspace, and Myspace (founded in 2003) paved the way for our current social media giants, neither deserve credit in my book for sparking the customer experience discipline.

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Watch Out! We Are in Danger of Repeating the Same Mistakes We Did Last Year!

Beyond Philosophy

Here are a few key moments in the discussion: 03:21 Colin describes how what he is seeing in business today regarding customer experience feels familiar to what was happening over two decades ago with CRM. 22:51 We share how to respond to these changes in the best possible way for your organization and your career as we move into 2022.

CRM 78
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UK Scores Fall Whilst U.S. Rise – What’s The Problem?

Beyond Philosophy

I founded Beyond Philosophy in the UK back in 2002. Why is this happening and how does this apply to the state of CX in the UK? I see these two things being major contributory factors to the lack of success of UK companies, and it hurts me to say that, being a proud British person working in this field since 2002.

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Wow, What a Year! What is Our Personal and Business Learning for The Year

Beyond Philosophy

This new year also coincides with the 20 th anniversary of me founding my global Customer Experience Consultancy, Beyond Philosophy and publishing my first book on the subject, Building Great Customer Experiences (Palgrave Macmillan, 2002). 17:05 Colin explains how some companies succeeded in improving their customer satisfactions scores.

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

I defined it for myself as the mix of rational and emotional parts of an interaction with a customer, which later became my first book, Building Great Customer Experiences (Palgrave Macmillan, 2002). Train your people on how to evoke emotions. Rule #5: Train your people on how to evoke emotions. Rule #1: Be specific.