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A Shopping Checklist to Find the Best Live Chat Providers for Government Websites

Comm100

The real-time and accessible nature of live chat caters perfectly to today’s consumer expectations, while providing government agencies with an efficient and cost-effective channel. The chatbox should also be inviting enough to compel the consumer to engage. There is no shortage of live chat providers on the market.

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Live Chat for Higher Education – The Ultimate 101 Guide

Comm100

Live chat has gained popularity in recent years, with 73% of consumers saying that it is the most satisfactory way to communicate. 90% of consumers say that when they interact with a brand online, they expect an immediate response. 76% of consumers are more likely to engage with brands when they feel understood on a personal level.

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The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Answer Dash

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76
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GlowTouch Named to Global Outsourcing 100 for Second Straight Year

GlowTouch

The one constant remains our people and their ability to keep the voice of the customer front and center despite changes in consumer expectations, market dynamics, and technology itself. “Entering our 20 th year has given me a chance to reflect about the incredible journey this company has taken since our inception.

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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

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What a Customer First Strategy Is (And what it’s not!)

C3Centricity

“a strategy by which businesses create their products, content, and marketing campaigns so that they serve their customers first, and their organization second.” While the forthcoming GDPR in Europe will increase the security on this data and our permission for companies to use it, data driven marketing is not all bad news.

Strategy 189
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Was a Gender-Neutral Doll the Right Move for Mattel?

Chadwick Martin Bailey

It was 2002. At CMB, we have a method of measuring emotional reactions tailored to market research—it does an excellent job and doesn’t involve electrodes. Especially when we consider the crucial role of play for kids in imagining possibilities, exploring interests, connecting with others, and discovering oneself. This is huge.