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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

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How to Listen for Untold Feedback to Boost Your Business Results

Experience Investigators by 360Connext

If you want a more complete look at your customer experience, you need to augment survey findings with insights from your customer’s actual conversations and information they share online. Facial recognition is understandably a hotly debated topic in CX. AI has evolved to identify emotional cues during customer conversations.

Feedback 270
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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

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9 Must-Read Articles on EX, Linking EX & CX, and Branded Experience

InMoment XI

If these topics are on your company’s radar, you can get the answers you need here! Trust is considered to be a “feeder” emotion, actively contributing to an overall perception of experience value, which, to help assure success, must become part of how organizations design experiences for both customers and employees.

Brands 493
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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

In 2024, delivering quality CX is so critical to business success that no Customer Experience Officer (CXO) can afford to overlook it. Every employee, from the product designer to the in-store salesperson, all the way to the after-sales customer service rep, has a role to play. When one improves, the positivity rubs off on the other.

Analytics 208
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10 Best Customer Experience Books

Lumoa

Nowadays, most people search for information online. You read blog posts and research articles if you want to learn more about a specific topic. Sales people, advisors, marketing, website or accounting managers, delivery people, installers and executives should read this book. “ ”Who should read the book?

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How to Create a Voice of Customer Template for Your Business

Lumoa

Additionally, the voice of the customer encompasses both positive and negative feedback on a variety of topics. That’s why the voice of the customer is an essential part of any successful business strategy. Everyone involved in the VoC process must understand how important it is for the success of the business.