TikTok launches new ad solutions with smarter targeting and amplified product discovery
Strativity
SEPTEMBER 6, 2022
TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The new Video Shopping Ads allow advertisers to highlight one or more products in their in-feed video ads in a way that amplifies product discovery and purchase intent.
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