Customer Experience Q&A with Scott Jones, VP, Global User Experience Design, Expedia Worldwide
Forrester
OCTOBER 5, 2016
In its early days, the online travel industry focused on speed, ease-of-use, and cost-effectiveness. That was a great start but it didn't go far enough: Travel is a complex and often daunting purchase decision -- one layered with conflicting emotions like aspiration, excitement, and even fear.
Let's personalize your content