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XI Café Podcast, Episode 6: Demonstrating CX Impact, ROI, and More With The Customer Show’s Mary Anne Ghobrial

InMoment XI

Mary Anne Ghobrial is the director of Australia’s largest customer experience event— The Customer Show. The Customer Show launched in 2022, and the premise behind the event is to bring together everyone playing an active—or even a passive—role in the customer journey. What Is the Purpose Behind the Customer Show?

ROI 260
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Are you There ROI? It’s Me Care: A Cost Savings Series from Khoros

Lithium

Of course, this is a fool’s dream because of Murphy’s law. This customer had to juggle a massive merger, adoption of the Khoros system, and dealing with a vast influx of volume during a nationwide event and promotion. An Interview for Change How AI and Automation Drive ROI. Customer care is convoluted at the best of times.

ROI 52
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Building A Foundation For Better Customer Experiences

Experience Investigators by 360Connext

If you’re unsure if the course is right for you—or if you’re looking for quick CX tips to improve your approach—let’s explore some of what you’ll learn. In the course, I share examples of what your mission statement can look like. Keep this mission front-and-center in everything you do and revisit it during company meetings.

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The Best Facebook Event Cover Photo Size for 2020

SurveySparrow

Do you know that Facebook’s event cover photo size is different for both personal profiles and Fan pages? This means that the answer to the best Facebook event cover photo size is not going to be a straightforward one. Whether it’s ads or events, Facebook does have the Midas touch, no doubt. Of course not.

Video 52
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Social Media Training Activities and Marketing Courses You Never Realized Your Team Needed

Comm100

How are you supposed to find social media training activities and courses that will bring everyone up to speed? The following blog post will give you helpful training tips, social media training exercises, and a brief list of courses that will help your social media team rise above and beyond. Where to Start. Conclusion.

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Advertising Audiences: How Businesses Can Use Location-Based Audiences to Improve ROI

Gravy Analytics

The answer is never simple, of course. Unlike traditional ad targeting, which relies on online behavior data, location-based advertising audiences are based on real-world event and location attendance, making them more accurate. To effectively improve ROI with location-based audiences, do your due diligence. Location Data.

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Community ROI: Embracing Humanity’s Desire to Help

Lithium

Of course, it would be a misstep not to recognize some essential realities of running a digital community. Using Boehm’s theory of ancient humans punishing one another for non-sharing, your community could promote an event to invite the most active user’s to a new digital event or beta test. This article aims to change that.

ROI 52