Course Events Loyalty Programs ROI 
BlueOcean
DECEMBER 13, 2022
loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.
Currency Alliance
MAY 20, 2024
Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Retently
FEBRUARY 21, 2024
survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. Likewise, for companies using traditional marketing methods, these surveys can assess the impact of non-digital efforts like flyers and in-person events.
Currency Alliance
DECEMBER 19, 2022
It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.
BirdEye
APRIL 7, 2023
By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. We completely understand the feeling. But do you know what to look for?
Retently
NOVEMBER 21, 2018
Sometimes, it pays off to find out exactly which of your clients are customer advocates so that you can engage with them to drive more brand loyalty and attract new clients to boost long-term ROI. And, of course, reward and acknowledge their contributions. Apple’s Advocacy Marketing. Gap’s Advocacy Marketing.
Currency Alliance
NOVEMBER 16, 2021
What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.
Expert insights. Personalized for you.
177 
Let's personalize your content