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Consumer Loyalty 2030

Peter Lavers

In his second blog written as part of the SAS UK Collaborators programme reviewing the SAS / Futurum “Experience 2030” report , Peter Lavers digs deeper into the question regarding what will drive customer loyalty in the future (up to 2030). You can read the full blog by clicking here.

Loyalty 52
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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. Delivering these ultra-personalized experiences to every customer, every time, can seem like an impossible task; AI not only makes it possible, but achievable at scale.

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The Role Call Analytics Plays in Solar Marketing Strategies

CSM Magazine

In the always-changing world of sun power, good marketing plans need a lot of knowledge from data and they need to use this information well. As the sun power business grows, using call analysis has become a key way for firms trying to improve their marketing efforts. Thus, they can use resources better.

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Mastering IVR Testing, Part I: The Case for Robust IVR Testing

Cyara

Contact centers have always played a vital role in enhancing customer experience (CX), and in the post-COVID era, their significance has grown exponentially. With a market value of $461.1 billion by 2030. billion in 2022, the global contact center industry is projected to reach $741.7

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Are you ready for MadTech? 3 tips to help you prepare

ECXO

Image source: SAS If you’re a marketer, chances are you’ve heard about MadTech. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. But an even greater challenge lies on the horizon: integrating marketing technology with advertising.

Tips 133
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The Future of Customer Experience in Banking in 2023

Lumoa

By now, the importance of delivering a superb customer experience in banking is crystal clear. It’s estimated that financial brands that deliver a better customer experience (CX) receive twice as many recommendations. Plus, their customers are also two times more likely to try new products or services. .

Banking 236
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How GenAI Is Impacting The Social Tech Landscape

Forrester's Customer Insights

Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend. Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content.