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How to unlock better automotive customer experiences

Thunderhead

In 1913, Henry Ford introduced the moving assembly line to a burgeoning automotive industry, revolutionizing global manufacturing forever. Inspired by an overhead trolley used by Chicago beef packers, the integrated process simplified the assembly of the Model T’s 3,000 parts by creating just 84 discrete, connected steps.

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Top 11 car dealership advertising ideas for growth in 2024

BirdEye

Car dealership advertising is a promotional strategy automotive dealerships use to boost brand awareness, generate leads, and increase car sales for their brands. Additionally, the report shows that investment in car dealer advertising campaigns has steadily increased since 2020. billion dollars in 2023 as per their mid-year report.

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CES 2020 and What the Future Holds for Us

LiveChat

Even though the official date for the show is January 7-10, 2020, it actually started on Monday, January 6, with a number of Media Days News Conferences from companies like LG and Bosch, and a number of different sessions on different conference tracks. Human connection, on the other hand, is about becoming one with a car.

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Brand Move Roundup – September 17, 2020

C Space

The Brand Move Roundup – September 17, 2020. The 2020 gift box goes beyond pre-pandemic corporate swag and attempts to shrink what would have been a multimillion-dollar live experience into an easily delivered package – one that will ideally elicit an “unboxing” performance on social media. Brand Move Roundup – September 9, 2020.

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The new rules of engagement (according to customers)

C Space

How did 2020 change the rules of engagement between customers and brands? For nearly a decade, we’ve tracked the connection between companies and customers. What we saw in 2020 was a complex and rapidly changing picture – fluid emotional shifts, driven by economic, political, cultural and environmental uncertainty.

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Happy customers are closer than they appear

Think Customers

The automotive industry has been on a roller coaster ride of profit and loss in recent years. At the start of the COVID-19 pandemic, automotive sales tumbled in 2020 before surging demand and a global chip shortage sent prices skyrocketing in 2021. This article first appeared in the Customer Strategist.

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Nowhere to Go But Up: Bold AI Predictions for 2022

Uniphore

Post-2020 could easily be called the start of the Zoom Era. In particular, respondents noted that they would like AI to provide tips based on emotions (35%); develop a deeper connection with participants (29%); resolve customer service issues more quickly (26%); and provide on-screen transcription to help reduce a speaker’s accent (24%).