Thunderhead

JULY 9, 2018

In 1913, Henry Ford introduced the moving assembly line to a burgeoning automotive industry, revolutionizing global manufacturing forever. Inspired by an overhead trolley used by Chicago beef packers, the integrated process simplified the assembly of the Model T’s 3,000 parts by creating just 84 discrete, connected steps.

Automotive 63

Automotive Customer Experience How To Effort Score 63

BirdEye

FEBRUARY 27, 2024

Car dealership advertising is a promotional strategy automotive dealerships use to boost brand awareness, generate leads, and increase car sales for their brands. Additionally, the report shows that investment in car dealer advertising campaigns has steadily increased since 2020. billion dollars in 2023 as per their mid-year report.

Advertising 62

Advertising Automotive Social Media Multi-Channel 62

Think Customers

JUNE 10, 2022

The automotive industry has been on a roller coaster ride of profit and loss in recent years. At the start of the COVID-19 pandemic, automotive sales tumbled in 2020 before surging demand and a global chip shortage sent prices skyrocketing in 2021. This article first appeared in the Customer Strategist.

Automotive 52

Automotive Leadership Groups Touchpoint 52

C Space

JANUARY 18, 2021

How did 2020 change the rules of engagement between customers and brands? For nearly a decade, we’ve tracked the connection between companies and customers. What we saw in 2020 was a complex and rapidly changing picture – fluid emotional shifts, driven by economic, political, cultural and environmental uncertainty.

Engagement 116

Engagement Apparel Financial Automotive 116

C Space

DECEMBER 2, 2021

Our goal is to strengthen the long-term emotional connection to our brands by creating a holistic luxury experience across all touchpoints of the customer journey.”. We are also redefining automotive luxury with the all new EQS and EQE. Driving Innovation. Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy.

Innovation 52

Innovation Automotive Fashion Social Media 52

Think Customers

SEPTEMBER 27, 2021

EV sales are growing at a rapid clip as consumer interest in sustainable products and air quality increase and automotive manufacturers deliver a wider range of EVs at different price points. For EV we are seeing charging/connected inquiries at 900 seconds versus 400 seconds for an ICE vehicle. What’s more, EV post-sales calls take 2.2

Automotive 52

Automotive Omni-Channel Touchpoint Sales 52

Qualtrics

FEBRUARY 17, 2020

As you plan out your days at X4, here’s a look at some of the sessions we recommend to help you come away from the event with all the inspiration and practical tips you need to take your XM program to new heights in 2020. Create an unmatched connected customer experience. Automotive —14:00-14:45 // Thurs, 12 March. Register Now.

Government 34

Government Leadership Employee Experience Automotive 34