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Customer Feedback is Your Competitive Advantage

AskNicely

In his 2016 letter to shareholders , Amazon CEO Jeff Bezos wrote,“There are many advantages to a customer-centric approach. As a brand, Amazon strives to give an experience that is a solid example of customer-obsessed culture from the top down. This creates an emotional bond between the customer and your brand.

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Customer experience, authenticity and other themes at the 2016 APAC Customer Intelligence Summit

Alida

At the 2016 Asia Pacific Customer Intelligence Summit , over 200 professionals from marketing, market research, innovation and customer experience gathered for a day of learning and networking and to celebrate the achievements of the most customer-centric companies in the region. Emma Clark (@EmmaRClark) July 20, 2016. – health.

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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 100
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5 Ways to Win in the Visual Economy

GetFeedback

It’s been stated that customer experience is the new brand, but what about the visual customer experience? They expected only three as recently as 2016. A 100%+ jump in three years should be enough for any brand to sit up and take notice. So, how can brands provide the impossible? More compelling? About the guest author.

Ecommerce 249
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The three key learnings from CXFS 2016

OpinionLab

It was a really interesting event with some great content from some of the brightest customer experience experts at the biggest brands in the financial services industry. They’re all great sources of helping your brand know what you’re doing well and where there are opportunities to improve. 3) Listen, listen, listen.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. Eliza (@eliza_jacobs) September 20, 2016.

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5 Top Customer Service Articles For the Week of May 30, 2016

ShepHyken

My Comment: One of the sentences in the first paragraph of this excellent article read: “…a recent survey of CEOs finds that many chief executives view customer experience as the most effective opportunity for obtaining a competitive advantage.” Study: What CEOs Really Think About Customer Experience by Tom Hoffman.