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Arizona Diamondbacks CEO Creates Fan-Centric Culture

Experience Matters

as “the best workplace in sports” and named the “Most Admired Company for Workplace Culture” by AzBusiness Magazine and BestCompaniesAZ for the seventh consecutive year. He sends the game day staff notes and letters and mentions them by name in the team magazine. Hall sets the tone for his organization.

Culture 313
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How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

Ikea also offers a visual search function for shoppers to identify an item seen in a magazine or real life, and then find similar ones. Or what about women and their frustration with not being considered as beautiful as the retouched models in their magazines, which is very successfully used by Unilever’s Dove?

Brands 206
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Health care mergers and acquisitions: Why patients and employees should come first

Alida

Between 2009 and 2013, annual hospital deals have increased 14 percent. In 2013, the average M&A deal was valued at $224 million —a significant jump from 2007’s $42 million. In 2013, Avianca Airlines, the second largest airline in Latin America, became the unified commercial brand of two leading airlines, Avianca and TACA.

Airlines 138
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Data Snapshot: Media Use Benchmark, 2015

Experience Matters

consumers about their media usage patterns and compared the results to similar data we collected in January 2014, January 2013, and January 2012. Here’s the data snapshot description: In January 2015, we surveyed 10,000 U.S.

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What really makes customers happy?

ijgolding

In 2013, I conducted an independent research study to understand exactly what it was that customers ‘wanted’ from organisations. What customers ‘wanted’ in 2013, is unlikely to be remarkably different in 2018. We must be able to get the fundamental basics right before we even start thinking about things that may delight the customer.

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Marketing Through Valuable Experiences

Kerry Bodine

But a decade later, the archaic model of interrupting customers—as they watch TV, read magazines, drive down the road, or use their mobile apps—is still hanging on tight to brands’ pocketbooks. Netflix understood prospective customers’ cravings for great TV and launched its investment in original programming with 2013’s House of Cards.

Marketing 136
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Q&A From My Webinar on The Business Case for Service Design

Kerry Bodine

I initially published my thoughts on the relationship between these disciplines back in 2013 when I worked at Forrester—and watched with amusement as people debated my Venn diagrams for years to come. For anyone wanting more info on the differences between UX and CX, you can check out these articles I for UX Magazine.