The New Strategic Growth Blueprint for Successfully Reimagining Market Research
C3Centricity
MARCH 25, 2024
What a waste of resources! The BCG Analysis: A few years after the CEB study, BCG (Boston Consulting Group) updated their own analysis of research they first ran in 2009. But there is something that you can do to increase the ROI of your spending, which is something the C-suite has long demanded of marketing departments.
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