article thumbnail

And the Customers Tweeted Happily Ever After

Storyminers

Apple understands this, and its 30-second media ads ( [link] ) reflect Apple’s view of itself as a David up against Microsoft’s Goliath. At number 71 on the 2009 Fortune 500 list compared to Microsoft’s number 35, Apple is hardly a David, but its ads are entertaining because almost everyone wants to throw a virtual punch at Microsoft.

Retail 264
article thumbnail

What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

article thumbnail

What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

article thumbnail

5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

article thumbnail

Book Review – Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation

ijgolding

Our obsession with Facebook, Twitter, Google+, Instagram and more has led to the humble consumer actively seeking to interact with companies via social networks. Part of the problem is that customers do not recognise channels – they recognise the company they are interacting with.

article thumbnail

Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

A company’s reputation is shaped by public opinion. Customers, partners, investors, and the public shape how they feel about a company and its services. Inappropriate or damaging social media use Social media marketing is an art. Even small mistakes can damage brand perceptions. Nike sales fell.