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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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Book Review – Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation

ijgolding

Our obsession with Facebook, Twitter, Google+, Instagram and more has led to the humble consumer actively seeking to interact with companies via social networks. Part of the problem is that customers do not recognise channels – they recognise the company they are interacting with.

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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

A few months ago, no company or business would have thought to prepare for a pandemic. Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. Should companies increase their support to the community?

Brands 147
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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

Research shows that customers feel a sense of restored fairness when companies apologize, provided CEOs show sufficient empathy— a key factor for successful personal apologies, too. At the time, a national recall was an unusual move for such a large company. “Companies often fiddle while Rome burns.”

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Accessibility is Key to Customer Satisfaction in 2014

Comm100

In other words, can the customer reach your company when they have questions/concerns or need assistance in making a purchasing decision? Advances in technology over the years have added at least five additional channels to the list – email, web chat, SMS, phone apps and social media. Channels of Accessibility.

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4 customer-based strategies health care can learn from retail

Alida

Plus, the community has inspired a website redesign and improvements to internal operations and marketing strategies that put patients first. Modern technology has enabled companies across industries to create more convenient and seamless customer experiences by prioritizing the multichannel or omnichannel user experience.

Retail 154
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The Power (and problem) of Profanity

Horizon CX

For all the good that has come from social media, some of it has degraded into a no-holds-barred inflaming finger-pointing interchange of bombastic and profane nonsense only meant to jack up people’s emotions to the level of inciting verbal terrorism.