The New Strategic Growth Blueprint for Successfully Reimagining Market Research
C3Centricity
MARCH 25, 2024
years) A study from Spencer Stuart among CMOs of Fortune 500 companies found that the average tenure is 4.2 years), with B2B companies (4.4 The BCG Analysis: A few years after the CEB study, BCG (Boston Consulting Group) updated their own analysis of research they first ran in 2009. years) slightly better off than B2C (4.1
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