article thumbnail

The New Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

years) A study from Spencer Stuart among CMOs of Fortune 500 companies found that the average tenure is 4.2 years), with B2B companies (4.4 The BCG Analysis: A few years after the CEB study, BCG (Boston Consulting Group) updated their own analysis of research they first ran in 2009. years) slightly better off than B2C (4.1

Marketing 226
article thumbnail

The CMO Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

years) A study from Spencer Stuart among CMOs of Fortune 500 companies found that the average tenure is 4.2 years), with B2B companies (4.4 The BCG Analysis: A few years after the CEB study, BCG (Boston Consulting Group) updated their own analysis of research they first ran in 2009. years) slightly better off than B2C (4.1

Marketing 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Attract the Right Candidates by Building and Defining a Strong Company Culture: a Netflix Case Study

Customer Bliss

The beloved companies care for their employees, because they know this internal culture builds trust and inspires great work. Furthermore, in the wake of the “Great Resignation,” companies in every industry are feeling upheaval. Treating customers with dignity and respect starts with treating employees the same way.

article thumbnail

Customer Survey Statistics: Everything You Need to Know

InMoment XI

81% of companies who are able to deliver customer experience excellence outperform their competition. Source: Peppers & Rogers Group, Customer Experience Maturity Monitor, 2009) An improved customer experience directly affects the bottom line. The Power of a Good Customer Experience. Source: CheckMarket ).

article thumbnail

And the Customers Tweeted Happily Ever After

Storyminers

At number 71 on the 2009 Fortune 500 list compared to Microsoft’s number 35, Apple is hardly a David, but its ads are entertaining because almost everyone wants to throw a virtual punch at Microsoft. Posted in July 2009, it got over 24,000 hits in the first 24 hours and to date, has been watched more than 6 million times.

Retail 264
article thumbnail

What Do Companies With Low Net Promoter Score Have in Common?

Retently

You can also learn a surprising amount of tactics and strategies by studying the opposite end of the scale – the world’s least successful companies, from a churn perspective – to compare their common weaknesses and find out what makes their customers so unlikely to recommend them to their peers. Ready to start?

article thumbnail

Canadian Companies That Outsource and Why They Keep on Outsourcing

Magellan Solutions

Here are some of the top Canadian companies that outsource and why they do it: Herschel. It was founded in 2009 by brothers Lyndon and Jamie Cormack , who named the company after a Canadian frontier village in Saskatchewan. However, like many retail companies, Herschel outsources manufacturing to Asian countries.

Company 59