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And the Customers Tweeted Happily Ever After

Storyminers

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.

Retail 264
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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. As more countries report a rapid increase in covid19 cases, further implementing restrictive policies to flatten the curve, large companies are stepping in the game.

Brands 147
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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

Both employee engagement and customer experience are vital elements, and with some effort, it isn’t difficult for companies to build meaningful synergy between them. A telling study by Dimension Data reported that 84% of companies that improved their customer experience saw an uplift in revenue.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
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CTV in the time of COVID-19: More avails and branding opportunities

Hero Digital

This is further substantiated in our own research study where we saw one-third of respondents reporting significantly more movie and television streaming since the start of the pandemic. Though many brands are pulling back budgets, AdAge reports global ad spend outlook is set to decrease 7.4% Image credit: Fezbot2000, Unsplash.

Brands 54
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Brand Move Roundup – July 7, 2020

C Space

The Brand Move Roundup – July 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. of the Fortune 1000 companies reported the same thing.