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Is Any Attention Good Attention?

Beyond Philosophy

” Of course, there are times when people are talking so bad, one might wonder if it is worse than being ignored. In the early days of our global Customer Experience consultancy, Wilde’s statement sums up the marketing efforts for my brand. Do you and your marketing team know the answer? I like Oscar Wilde.

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Why Good Customer Experience Starts With Your Internal Culture

Customer Bliss

In today’s episode, I chat with Leslie McNamara , who is the Chief Marketing Officer and Managing Director in workforce development at Citi Retail Services. In her role, Leslie merges workforce development with marketing, working directly with retailers. Such a large undertaking, of course, requires leadership to be on board.

Culture 147
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Unlocking Success: 8 Powerful Strategies to Drive Sales Through Others

Beyond Philosophy

Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. Of course, education and persuasion are, too, but working everything into one communications campaign is challenging.

Sales 78
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What Do The Financial Times, ROI, and CX Have In Common?

Beyond Philosophy

When I started my global Customer Experience consultancy in 2002, I had not been a consultant. In 2002, when I started Beyond Philosophy, no one on the broader market knew I was an expert in Customer Experience (or, frankly, what Customer Experience was). If I had a time machine, I might go back to 2002-Colin and tell him so.

ROI 83
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GlowTouch Recognized for Excellence

GlowTouch

The Association made the announcement based on how GlowTouch helped a long-time client increase market share, per-customer revenue, and customer retention rates. ” About GlowTouch GlowTouch is a privately held and WBENC-certified, woman-owned enterprise, founded in 2002.

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What you need to know about vehicle insurance

Helen Dewdney

Of course, it is even worse if you are injured and/or you have to deal with an insurance company being difficult. Consumer Protection from Unfair Trading regulations 2008 A general ban – on conduct below a level which may be expected towards consumers (honest market practice/good faith). So, challenge it!

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What a Customer First Strategy Is (And what it’s not!)

C3Centricity

“a strategy by which businesses create their products, content, and marketing campaigns so that they serve their customers first, and their organization second.” While the forthcoming GDPR in Europe will increase the security on this data and our permission for companies to use it, data driven marketing is not all bad news.

Strategy 189