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3 Ways Market Research Supercharges Experience Programs

InMoment XI

Market research is seen by a lot of companies and organizations as a nice-to-have. Market research provides the mapping tools you can use to chart your business landscape, understand its various features, and more importantly, get to know the groups and audiences that populate it. . The reality, though, is that it’s a necessity.

Marketing 493
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Optimove Launches Optimove Courses to Enhance Clients’ CRM Marketing Skills 

Optimove

We’re thrilled to announce the launch of Optimove Courses, a dynamic, video-first online curriculum designed to empower our clients and partners to master and maximize our platform’s CRM marketing capabilities. In today’s fast-paced marketing landscape, staying ahead of the game is essential.

Course 49
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What Do You Learn in a Content Marketing Course?

DemandJump

Learning content marketing is a mixture of strategic thinking, creative skills, and technical capability. In a content marketing course , students get insight about how to run successful digital marketing campaigns. You’ll also learn how to measure marketing outcomes to prove your success and celebrate your wins.

Course 52
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CX University Launches Specialized CCXP Exam Prep Course

CX University

To meet the market demands for quality online instruction and preparation for Certified Customer Experience Professional (CCXP), CX University (CXU) launches its CCXP Exam Prep Course. Since all CXU courses are available completely online, learners can access them anywhere and at any time.

Course 52
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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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PBM Certification Courses

DemandJump

Marketing is constantly evolving. The newest strategy out now is pillar-based marketing (PBM). It closely relates to its counterpart, account-based marketing (ABM). Strategies that we used to accept as the norm have become outdated, and newer ones take their place.

Course 98
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Loyalty Marketing Programs: How CX Insights Can Inform Incentives

InMoment XI

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience. The Difference Between Loyalty Marketing Programs and Customer Experience.

Loyalty 260
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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.