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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. It is feasible to imagine that these voices will result in firms making closer to real-time changes to products and services to provide satisfying experiences to consumers. Guess what?

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Customer Care

GlowTouch

We were an early adopter in live chat, initiating the channel in 2002. It has since grown in popularity among clients and in preference by consumers. Pro-active chat picks up where bots end; studies show that consumers would rather interact with live agents than with automated chat programs. Social Media. Work-from-Home.

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Live Chat for Higher Education – The Ultimate 101 Guide

Comm100

Live chat has gained popularity in recent years, with 73% of consumers saying that it is the most satisfactory way to communicate. 85% of Gen Z (those 25 and under) prefer chat or automated interactions for customer service over phone calls. Nearly half (48%) of interviewees addressed this mindset shift.”

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

I defined it for myself as the mix of rational and emotional parts of an interaction with a customer, which later became my first book, Building Great Customer Experiences (Palgrave Macmillan, 2002). Once you realize that emotions are a significant part of the process, it is time to work them into your business strategy.

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Customer Service Trends for 2021

GlowTouch

The manager’s job is to get ahead of potential service issues and bottlenecks, reduce or eliminate the friction that can arise when a consumer has a question to ask or a problem to resolve. Study after study shows a clear consumer preference for interacting with a live service agent instead of a machine. Why does this matter?

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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

As customers walk around a store, beacons have the capability to deliver interactive experiences straight to customer smartphones: so when a customer is in-store browsing a new range of cosmetics, for example, the trigger action could be an SMS with a link to a product demo video, along with a buy-one-get-second-half-price offer.

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Serving The Customer Of The Future

SaleMove

I was born in 1995 and got my first PC in 2002 with Windows 95 on it. Given the high expectations towards services we consume, and the examples of Netflix, Amazon and many others, it’s time to look at what some of these customer journeys look like today and where they are headed. I’ve been browsing the web since then.