Going Agile: Five Organizational Changes to Eliminate Waterfall Marketing
Optimove
JUNE 3, 2023
Pivoting From Waterfall Marketing to Agile In today’s day and age, marketers aim to conduct personalized, one-to-one marketing with their customers – a goal that requires businesses to act with speed and agility. This is called the waterfall approach: it affects not only speed of execution, but the essence of marketing itself.
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